As I write this we are over halfway through 2019 and the dawn of a new year and decade is all but shining. When I think back over the last 10 years, 2010 doesn’t seem all that long ago but my, how things have changed...
Facebook Jail. If you’re a frequent Facebook user, you’ve heard of this figurative prison in which users who violate Facebook standards are held by being temporarily banned from posting, liking, commenting or sharing until Facebook feels like the user has learned their lesson. ...
In our recent blog, Facebook Ads and the New Algorithm, we briefly discussed advertising in Facebook Watch. But what exactly is Facebook Watch? How is it different from Facebook Live! or simply posting a pre-recorded video to your wall? Can anyone post videos to Watch? Should you be moving your videos to Watch?
Just before the southeastern US ground to a halt due to an onslaught of snow and ice (we’re currently on our fourth snow day in North Mississippi), Mark Zuckerberg announced big changes to Facebook’s algorithm.
You can read his full announcement here:
Facebook Live! videos have come a long way in the two years since the service launched platform wide. The live streaming tool has been used for almost everything from broadcasting family events like gender reveals and birthday parties to important news events and business launches. Facebook makes no apologies for prioritizing those live streams in their newsfeeds. So why do so many businesses shy away from the camera?
On January 11th, 2018, Mark Zuckerberg announced plans to reset the Facebook algorithm in an effort to make “meaningful social interactions” priority over “relevant content,” which had been the focus of the algorithm in recent years. With friends and family now being prioritized over public content, marketers and business owners are now questioning how the changes will affect paid advertisements.
While the rest of the world loves the tale of Alice in Wonderland, it’s one of the few children’s tales that give me an anxiety attack. Alice, in her boredom, follows a rabbit down its hole and from there her adventure is one nonsensical event after another. Most of you have seen the movie, and while you may love it, you must admit, there is no point. Alice does, at least, have a little more patience for her lessons after this dream.
Earlier this year, a department within a local university asked us to evaluate their online marketing including their social media. As we delved into their social media we found a lot they were doing right, like posting highly engaging content. We also found ways to make their updates more effective, like posting more consistently at specific times of the day.
In 2012, Kate Middleton, Duchess of Cambridge, stepped out in a pair of Marks and Spencers caramel court shoes. Following her appearance, M&S sold one pair of the shoes every two minutes for at least seven days. That’s over 5,000 pairs of shoes.
The Duchess isn’t the only one whose fashion choices matter to brands. Whether it’s a Super Bowl commercial or a SnapChat take-over, major brands turn to celebrities to promote their products and services. Celebrities aren’t just royalty or the Hollywood elite, sometimes they reign over online kingdoms with successful blogs, YouTube channels or social media profiles.
Whose voices are you looking for you in your community? As an entrepreneur or business owner, you may be looking to connect with other business builders who deal with similar issues like taxes, advertising, staffing or the cost of insurance. If you are a parent you may also want to connect with other parents with similarly aged children. If you’ve been diagnosed with a specific disease or illness you may want to share experiences with others who share your diagnosis.