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Protect Your Facebook Business Page from Hackers

Protect Your Facebook Business Page from Hackers

by Hilary Hamblin | May 31, 2022 | Business, Cyber Security, Facebook

Multiple local businesses have experienced the pain of having their Facebook Business Page hacked over the last several months. These experiences left business owners without access to their Facebook page which is the least amount of damage done. Other businesses lost...
How Marketers Can Prepare for the Metaverse

How Marketers Can Prepare for the Metaverse

by Telina Knight | Jan 31, 2022 | brand marketing, Digital Marketing, Facebook, Metaverse

When Facebook announced its rebrand along with a new name, Meta, the social media giant introduced us to something only a few niche communities knew about–the Metaverse.  We first wrote about the Metaverse here and since then, our understanding of it has become...
Facebook vs. Meta: An Agency’s Perspective

Facebook vs. Meta: An Agency’s Perspective

by Telina Knight | Dec 13, 2021 | brand marketing, branding, Facebook, Meta, Social Media

Several weeks ago, I read a headline that made me laugh out loud because I thought it was satire. The headline read “Facebook Changes Its Name to Meta.” But a few days later, Mark Zuckerberg confirmed the rumor that Facebook was changing its name. Then, that strange...
How to Test Organic Posts on Facebook

How to Test Organic Posts on Facebook

by Telina Knight | Nov 30, 2021 | Facebook, Social Media, Social Media Marketing

In today’s blog, we’re learning how to test organic posts on Facebook using their new split test tool. If you run ads regularly on Facebook, you’ve probably used the app’s split test tool to determine which ads performed better. Now, that tool is available for testing...
15 Social Media Statistics Your Business Needs to See

15 Social Media Statistics Your Business Needs to See

by Caty Crawford | Nov 9, 2021 | Digital Marketing, Facebook, Instagram, Pinterest, Social Media, Social Media Marketing

The one thing you know for sure is your brand needs a profile on social media, but you don’t know where to start. Let’s consider one of the most important aspects of marketing: your target audience. How are they spending their time? Are they actually on social media?...
The Ins and Outs of Facebook Pixel

The Ins and Outs of Facebook Pixel

by Caty Crawford | Sep 15, 2021 | Facebook, Facebook Ads, Social Media Ads, Social Media Marketing

What is Facebook Pixel?  Businesses that invest in Facebook ads, but that haven’t installed the Facebook pixel miss out on valuable tracking and analytics information. Facebook’s pixel, a coded analytics tool, measures and optimizes effectiveness of your advertising...
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