by Telina Knight | Dec 13, 2021 | brand marketing, branding, Facebook, Meta, Social Media
Several weeks ago, I read a headline that made me laugh out loud because I thought it was satire. The headline read “Facebook Changes Its Name to Meta.” But a few days later, Mark Zuckerberg confirmed the rumor that Facebook was changing its name. Then, that strange...
by Telina Knight | Nov 30, 2021 | Facebook, Social Media, Social Media Marketing
In today’s blog, we’re learning how to test organic posts on Facebook using their new split test tool. If you run ads regularly on Facebook, you’ve probably used the app’s split test tool to determine which ads performed better. Now, that tool is available for testing...
by Caty Crawford | Nov 9, 2021 | Digital Marketing, Facebook, Instagram, Pinterest, Social Media, Social Media Marketing
The one thing you know for sure is your brand needs a profile on social media, but you don’t know where to start. Let’s consider one of the most important aspects of marketing: your target audience. How are they spending their time? Are they actually on social media?...
by Caty Crawford | Sep 15, 2021 | Facebook, Facebook Ads, Social Media Ads, Social Media Marketing
What is Facebook Pixel? Businesses that invest in Facebook ads, but that haven’t installed the Facebook pixel miss out on valuable tracking and analytics information. Facebook’s pixel, a coded analytics tool, measures and optimizes effectiveness of your advertising...
by Telina Knight | Sep 13, 2021 | Facebook, Social Media, Social Media Marketing
If you have accessed your Facebook Business Manager you may have noticed that you were directed to the Business Suite. The Facebook Business Suite is the new way to manage your pages. A new name isn’t the only change that happened to the Business Suite, and you may be...
by Telina Knight | Apr 22, 2021 | Blog, Facebook, Instagram, Social Media, Social Media Marketing
= If social media marketing isn’t part of your current marketing strategy, it definitely should be. With more than 3.96 billion people using social media worldwide it’s one of the most effective ways to reach new and current customers. But social media and social...
