by Hilary Hamblin | May 31, 2022 | Business, Cyber Security, Facebook
Multiple local businesses have experienced the pain of having their Facebook Business Page hacked over the last several months. These experiences left business owners without access to their Facebook page which is the least amount of damage done. Other businesses lost...
by Telina Knight | Jan 31, 2022 | brand marketing, Digital Marketing, Facebook, Metaverse
When Facebook announced its rebrand along with a new name, Meta, the social media giant introduced us to something only a few niche communities knew about–the Metaverse. We first wrote about the Metaverse here and since then, our understanding of it has become...
by Telina Knight | Dec 13, 2021 | brand marketing, branding, Facebook, Meta, Social Media
Several weeks ago, I read a headline that made me laugh out loud because I thought it was satire. The headline read “Facebook Changes Its Name to Meta.” But a few days later, Mark Zuckerberg confirmed the rumor that Facebook was changing its name. Then, that strange...
by Telina Knight | Nov 30, 2021 | Facebook, Social Media, Social Media Marketing
In today’s blog, we’re learning how to test organic posts on Facebook using their new split test tool. If you run ads regularly on Facebook, you’ve probably used the app’s split test tool to determine which ads performed better. Now, that tool is available for testing...
by Caty Crawford | Nov 9, 2021 | Digital Marketing, Facebook, Instagram, Pinterest, Social Media, Social Media Marketing
The one thing you know for sure is your brand needs a profile on social media, but you don’t know where to start. Let’s consider one of the most important aspects of marketing: your target audience. How are they spending their time? Are they actually on social media?...
by Caty Crawford | Sep 15, 2021 | Facebook, Facebook Ads, Social Media Ads, Social Media Marketing
What is Facebook Pixel? Businesses that invest in Facebook ads, but that haven’t installed the Facebook pixel miss out on valuable tracking and analytics information. Facebook’s pixel, a coded analytics tool, measures and optimizes effectiveness of your advertising...
