by Caty Crawford | Nov 12, 2021 | brand marketing, Digital Marketing, Facebook Ads, Social Media Ads
Facebook’s reporting platform tracks just about any metric you can imagine for marketers to analyze and dissect. But, which metrics do you take the time to look at in the plethora of options? And why do you even need to see how the ad performed? Let’s start with the...
by Hilary Hamblin | Nov 11, 2021 | Facebook Ads, Uncategorized
“Sold Out.” We hate seeing the sign hung where our favorite products once sat on the shelves. Unfortunately, it looks to be a recurring theme this Christmas shopping season. Increased demand coupled with decreased supply leaves many of us unable to purchase what we...
by Caty Crawford | Sep 15, 2021 | Facebook, Facebook Ads, Social Media Ads, Social Media Marketing
What is Facebook Pixel? Businesses that invest in Facebook ads, but that haven’t installed the Facebook pixel miss out on valuable tracking and analytics information. Facebook’s pixel, a coded analytics tool, measures and optimizes effectiveness of your advertising...
by Hilary Hamblin | Jul 21, 2021 | Blog, Facebook Ads
Whether you’ve been running Facebook ads for years or you’re launching your first ads, you need a Facebook ads strategy to make the most of your investment. Organic social media reach and engagement are in the garbage. Your page with eight thousand followers reaches...
by Caty Crawford | Jul 8, 2021 | Blog, Facebook Ads, Instagram Ads, Social Media Ads
Facebook was founded in 2004 by Mark Zuckerberg and his fellow roommates, while Instagram was founded in 2010 by Kevin Systrom and Mike Krieger. Though the beginnings of the two networks were 6 years apart, both had the same goal of bringing people together. Since the...
by Hilary Hamblin | Feb 11, 2021 | Blog, Facebook Ads
In the summer of 2020, when we were all still shell-shocked from COVID-19, Apple announced plans to implement new privacy protections on their devices as part of their iOS 14 rollout. The changes prohibit apps on your phone from tracking your activity and collecting...
