Facebook

Blog, Facebook, Social Media, Social Media Marketing, Uncategorized / 28.04.2017

 

social media influencer

 

In 2012, Kate Middleton, Duchess of Cambridge, stepped out in a pair of Marks and Spencers caramel court shoes. Following her appearance, M&S sold one pair of the shoes every two minutes for at least seven days. That’s over 5,000 pairs of shoes.

The Duchess isn’t the only one whose fashion choices matter to brands. Whether it’s a Super Bowl commercial or a SnapChat take-over, major brands turn to celebrities to promote their products and services. Celebrities aren’t just royalty or the Hollywood elite, sometimes they reign over online kingdoms with successful blogs, YouTube channels or social media profiles.

Blog, Facebook, Social Media, Uncategorized / 21.04.2017

 

MOMENTUM1

 

Whose voices are you looking for you in your community? As an entrepreneur or business owner, you may be looking to connect with other business builders who deal with similar issues like taxes, advertising, staffing or the cost of insurance. If you are a parent you may also want to connect with other parents with similarly aged children. If you’ve been diagnosed with a specific disease or illness you may want to share experiences with others who share your diagnosis.

Blog, Facebook, Social Media, Uncategorized / 22.03.2017

In the golden days of newspapers many local newspapers had church pages which allowed churches to reach the community with service times and special events. Many local papers still offer this feature but with subscriptions falling the reach has dwindled. Facebook Ads offer a similar solution for churches who want to reach their local community.

Blog, Facebook, Social Media, Uncategorized / 15.03.2017

Facebook messenger church  marketing

A February 2018 Shopaholics report confirms the decrease in website traffic from Facebook that social media marketers have experienced over the last year. From the second quarter of 2016 to the second quarter of 2017, referral traffic from Facebook to other websites decreased by 12.7%. Responsibility for this shift can be shared by Facebook's algorithm changes and Facebook users who are spending less time on the site and are viewing more videos.

Facebook, Marketing Ideas, Mississippi Business, Social Media, Social Media Marketing, Uncategorized / 26.01.2017

MOMENTUM1

Mark Zuckerberg has always been about community building. If you’ve ever listened to the story of Facebook’s founding, he’s clear Facebook was intended as a way of building community. A full hour interview of Zuck on Master’s of Scale podcast reveals how deep his connection to community goes. About fifty minutes into the full interview he talks about meeting with church ministers in Texas who provide connection opportunities for their community. Zuck brought back some ideas about the importance of real connection to Facebook.

Blog, Facebook, Marketing Ideas, Non-Profits, Uncategorized / 02.01.2017

Momentum Consulting grew out of a recognition that small and medium sized businesses often advertised haphazardly, throwing money at ads when their ad reps dropped in to see them with a great deal. Often these one-time deals left business owners with a sour taste because they saw little as a result of their one-time ad spend.

We wanted to offer business owners and now non profits the option of creating an actual strategy to use their advertising budget to drive sales. In this way, digital advertising is much like traditional advertising. It’s easy to boost a post on social media without giving a lot of thought to what you want to receive in return.

On social media, non profits are viewed the same as businesses. Each organization needs a professional page which comes with restrictions on how often organic posts are viewed by followers. Google treats non profit websites the same as business websites showing them in organic search results based on a complex algorithm of keywords, quality of traffic and content.

So how does a non profit decide where to spend their digital advertising budget?