by Hilary Hamblin | Jun 4, 2015 | B2B, Blog, Business, Email Marketing, Marketing Ideas, Mississippi Business, Uncategorized
According to the 2015 State of Marketing report from Marketing Cloud, 41% of businesses are using email to market their products and services. Of those businesses, 68% believe it’s very effective. When you narrow the field to B2B companies, 73% of those surveyed...
by Hilary Hamblin | Feb 26, 2015 | B2B, B2B Websites, Blog, Email Marketing
In our last blog we discussed how adding videos to your B2B email marketing campaign can help increase your open rates and nurture your leads with useful information. If we convinced you that using videos in your B2B emails is a great idea, you might be asking...
by Hilary Hamblin | Feb 26, 2015 | B2B, B2B Websites, Blog, Email Marketing, Marketing Ideas, Mississippi Business, Uncategorized
With the technologically inclined minds of today, we feel comfortable saying you get many, many emails to your inbox every day. Some get opened, others don’t. But what exactly makes you decide to open specific emails while you pass others by? When creating our own...
by Hilary Hamblin | Jan 21, 2015 | B2B, Blog, Email Marketing
“Well, I think the last time I looked we had 15,000 email addresses.” During a recent conference with a prospect, the marketing director revealed she had a great knack for collecting contact information. Her company participated in multiple trade shows each year and...
by Hilary Hamblin | May 9, 2012 | Blog, Email Marketing, Home Builder Marketing, Marketing Ideas, Medical Marketing, Social Media, Social Media Marketing, Uncategorized
With the growing popularity of websites like Pinterest, Instagram and Houzz, businesses of all sizes have recognized the need for what visual marketing (i.e. infographics, videos, slide show presentations, memes, etc. ) As human beings, we are ‘visually wired’; it...
by Hilary Hamblin | Apr 18, 2012 | Blog, Email Marketing, Marketing Ideas, Medical Marketing, Social Media Marketing, Uncategorized
The buzz this past week has been that a Pew Research Study found that 4 out of 10 women are the breadwinner for their family. So how can you, as a small business owner, use this information to better market to these working women? First, do your research on your...
