In our last blog we discussed how adding videos to your B2B email marketing campaign can help increase your open rates and nurture your leads with useful information. If we convinced you that using videos in your B2B emails is a great idea, you might be asking yourself, "What kind of video should I use?"
With the technologically inclined minds of today, we feel comfortable saying you get many, many emails to your inbox every day. Some get opened, others don’t. But what exactly makes you decide to open specific emails while you pass others by?...
“Well, I think the last time I looked we had 15,000 email addresses.”
With the growing popularity of websites like Pinterest, Instagram and Houzz, businesses of all sizes have recognized the need for what visual marketing (i.e. infographics, videos, slide show presentations, memes, etc. )
The buzz this past week has been that a Pew Research Study found that 4 out of 10 women are the breadwinner for their family. So how can you, as a small business owner, use this information to better market to these working women?...