Last week I received a direct message on Twitter, a discount or percent off from a random company I follow. This particular company has sent me a direct message every month for the last four months. I still have no idea what they do or what they are really selling. It’s a marketing automation fail.
Email newsletters can be a tricky subject. What should I write about? How long should it be? Subject lines? Lions, tigers, and bears! Oh my!
You and your B2B sales team can almost feel the excitement in the air the first day of a trade show. ...
So, you started an email marketing campaign. Fantastic! Now comes the hard question. Get ready.
“Why?”You texted BFF last week about your boss and just to make sure she understood the situation you included 
. Like most other online marketing trends, it starts with the consumer picking up on something and brands testing the waters about ways to use that trend to connect with with consumers. In the last year, more and more brands have been using these images in social media and even inbound marketing campaigns. Before you shoot off a bunch of Tweets with 
thrown in, take a minute to think through your use of emojis with your company brand.
Communication is important for any business. For nonprofits, email is key to staying connected with the people who are most important to the organization....
Over time sending general emails to your entire contact list can decrease your potency as a business. Open rates begin to fall, click-through rates drop, and you begin to wonder if B2B email marketing is still a good path for your business. The answer is yes, but not in the way you are currently using email marketing.
How many times have you unsubscribed to annoying emails?
Think about it. You have probably unsubscribed to numerous lists over the past decade, but what made you decide to end contact with that company? Did they email too often, or were the messages simply irrelevant?
According to the 2015 State of Marketing report from Marketing Cloud, 41% of businesses are using email to market their products and services. Of those businesses, 68% believe it’s very effective. When you narrow the field to B2B companies, 73% of those surveyed believe email marketing is core to their business.
Now that we’ve convinced you (because you needed convincing, right?), let’s talk about how you can actually structure a B2B email for marketing. We’ve identified five basic types of messages your company can and should send to their customers. You can certainly choose one type of email and stick with it, but we recommend using more than one type of email. To send more than one type of message, you’ll want to create a schedule so your audience knows what to expect. Better yet, segment your audience based on the types of articles and messages they read and where they are in the buyer’s journey (or sales funnel).
In our last blog we discussed how adding videos to your B2B email marketing campaign can help increase your open rates and nurture your leads with useful information. If we convinced you that using videos in your B2B emails is a great idea, you might be asking yourself, "What kind of video should I use?"