Surviving the Presidential Election with Your Marketing Campaign

I’ve heard often in the last few months “people just aren’t spending because of the election”. I’ve heard it almost every four years. How true is the statement? According to a joint study by Princeton and the University of Chicago Business School, even if people...

Why B2B Email Marketing is Like Cupcakes

If you’re like me, then you have several email accounts. You probably also have way too many emails in your inboxes! I have my work email address, my main email address and a couple go to email addresses I only use if I’m required to give an email address but I’m not...