If you’re like me, then you have several email accounts. You probably also have way too many emails in your inboxes! I have my work email address, my main email address and a couple go to email addresses I only use if I’m required to give an email address but I’m not sure if I really want to be signed up for an offer. On top of all this, I’m also subscribed to several newsletters and blog update emails because I obviously need more to read everyday.
A few days ago the hashtag #I’mnotkiddingMaddi was trending on Facebook and Twitter. According to an article from the Telegraph, a woman named Maddi shared an email she received from Hillary Clinton after the New Hampshire vote. Since then, meme after meme has been created mocking the email and the presidential candidate.
We all tend to stick with what we know. It’s our comfort zone. For our agency, Constant Contact has been a comfort zone. We know how the templates work and what to expect with deliverability. As we continually re-evaluate our clients needs, we’ve realized that while most of our clients benefit from email marketing, some need other services offered in different ways.
Internet videos aren’t just for watching cats. Youtube is the second most popular search engine with more than 3 billion searches a month. People like video because it is a convenient, entertaining and personal way to obtain information.
We recently spoke with an organization who comes in contact with thousands of prospects each year. They struggle with getting each prospect the right information at the right time in their buying cycle. Not every prospect is a qualified buyer (we all run into those “tire kickers”), so they really need a way to quickly and easily separate the serious buyers from the curious information seekers.
At the end of last year, Adestra released it’s 2015 Subject Line Analysis Report. We strongly suggest you go and download this handy reference which includes information for various industries. As consumers receive more and more marketing emails, getting the subject line right--which increases opens and clicks--becomes even more important. The competition for the click is stiff.
Late this summer CNBC announced it expects digital advertising to take the number one position in advertising budgets in 2016. So it’s no surprise being technologically savvy finds it’s way into the top list of CMO characteristics going into 2016....
A survey last year by Custora shows customer acquisition via email has quadrupled over the last 4 years. For small businesses, one of the major roadblocks to starting and sustaining an email marketing campaign is building their list. If you never start, you’ll never reach your goal, so let’s get started with a good list of current customers who want to hear your message.
If you’ve noticed, all the big box stores are asking for your email address. Why? Because they know customers respond to email marketing. When a customer buys from your retail location or schedules a service with your company, ask for their email address. You can start by emailing a receipt or a thank you for your purchase email.