by Caty Crawford | Nov 9, 2021 | Digital Marketing, Facebook, Instagram, Pinterest, Social Media, Social Media Marketing
The one thing you know for sure is your brand needs a profile on social media, but you don’t know where to start. Let’s consider one of the most important aspects of marketing: your target audience. How are they spending their time? Are they actually on social media?...
by Hilary Hamblin | Sep 22, 2021 | Digital Marketing
The new owner of a contracting company sat across from me at a Chick-fil-a restaurant some years ago listening as I talked about our marketing strategies and processes. I suggested adding educational marketing tools such as how-to articles and videos to his strategy....
by advertisin | Sep 17, 2021 | Digital Marketing
Digital marketing involves a lot of moving parts: the platform, the audience, the creative, and the landing page. Today we’re walking you through crafting effective geofencing ads. Geofencing allows you to set a digital perimeter around a specific location. Whenever...
by Caty Crawford | Sep 13, 2021 | Digital Marketing, Social Media Ads
LinkedIn: What is it and who is on it? LinkedIn is a social media platform for professionals to network and interact with one another whether it be from around the country or from around the world. According to Hootsuite, LinkedIn is the most trusted social network...
by Caty Crawford | Sep 10, 2021 | Digital Marketing, Instagram, Social Media, video marketing
As we talked about in our blog Create an Instagram Before It’s Too Late, Instagram is vital when it comes to connecting with your target audiences. In fact, around 130 million of the one billion users click on the link for more details when shown an advertisement on...
by Caty Crawford | Sep 10, 2021 | Business, Digital Marketing, Social Media, Social Media Ads, Social Media Marketing, video marketing
According to Hootsuite, TikTok is the seventh most used social network in the world while its monthly active users are 100 million in just the United States alone. The app’s reach should not be underestimated, especially when trying to connect with younger target...
