Capital Campaigns

Blog, Capital Campaigns, Marketing Ideas, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 25.07.2015

gfm_logo_300dpiThese days crowdfunding, the collective effort of large groups of people coming together usually via the internet to support an organization they believe in, and capital campaigns go hand in hand. Crowdfunding has become an industry of its own in the past five years. For example, in 2013, the crowdfunding economy grew over $5.1 billion worldwide. (Don’t get that number confused with the $511 million Jurassic World made a couple of weekends ago.) With websites like GoFundMe, Kickstarter, Indiegogo and Pledgie, crowdfunding for your capital campaign is easier (and more successful) than ever. But how do you begin to make a successful campaign using crowdfunding? As an inbound marketing agency, we’ve got a few tips to provide. Six to be exact.

Blog, Capital Campaigns, Email Marketing, Marketing Ideas, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 10.07.2015

You texted BFF last week about your boss and just to make sure she understood the situation you included 160x160x35-pouting-face.png.pagespeed.ic.w1f9t-wRwM . Like most other online marketing trends, it starts with the consumer picking up on something and brands testing the waters about ways to use that trend to connect with with consumers. In the last year, more and more brands have been using these images in social media and even inbound marketing campaigns. Before you shoot off a bunch of Tweets with 160x160xpublic-address-loudspeaker.png.pagespeed.ic.jIggC5PzwI-1 thrown in, take a minute to think through your use of emojis with your company brand.