Business

B2B, B2B Websites, Blog, Business, Marketing Ideas, Mississippi Business, SEO, Uncategorized / 26.01.2016


“I don’t think pay-per-click advertising will work for me. What if my competitor clicks just to run up my rates?” google_logo_3D_online_medium

As a digital marketing agency who works with B2B websites and nonprofit websites, we have heard this worried statement so many times. When we bring up the possibility of using Google Adwords as a marketing tool, our clients balk at the idea. But fear not, dear readers! Google actually takes some serious precautions when it comes to fraudulent clicking.

B2B, B2B Websites, Blog, Business, Email Marketing, Marketing Ideas / 07.01.2016

B2B Email, B2B websiteAt the end of last year, Adestra released it’s 2015 Subject Line Analysis Report. We strongly suggest you go and download this handy reference which includes information for various industries. As consumers receive more and more marketing emails, getting the subject line right--which increases opens and clicks--becomes even more important. The competition for the click is stiff.

Blog, Business, Marketing Ideas, Mississippi Business, Uncategorized / 26.12.2015

Staying memorable as a business doesn’t mean just giving quality customer service and having awesome products, although those definitely go a long way. Your image, reputation, service, and products play equal roles in keeping your business at the forefront of your customer’s minds. We guarantee that you can recognize Nike by just their logo, but not because their logo is special. It’s just a swoosh. You recognize them because they offer quality products at decent prices consistently as well as giving you the feeling of being healthy (even if you are eating a twinkie in your yoga pants).

Blog, Business, Email Marketing, Mississippi Business, Uncategorized / 02.12.2015

marketing to working women

survey last year by Custora shows customer acquisition via email has quadrupled over the last 4 years. For small businesses, one of the major roadblocks to starting and sustaining an email marketing campaign is building their list. If you never start, you’ll never reach your goal, so let’s get started with a good list of current customers who want to hear your message.

  1. Ask for it.

If you’ve noticed, all the big box stores are asking for your email address. Why? Because they know customers respond to email marketing. When a customer buys from your retail location or schedules a service with your company, ask for their email address. You can start by emailing a receipt or a thank you for your purchase email.

Blog, Business, Social Media, Trade Show Ideas / 30.11.2015


Creative Trade Show Ideas   You had some great creative trade show ideas, you prepared for it ,and you went.  You engaged with people at your booth and on social media. You gathered a whole slew of emails, and now it’s over. As your trade show season is coming to a close, it’s time for the real work to begin. Many of you probably came home with a long list of new leads, and the challenge facing you now is following up with all of them. If you’re struggling with your follow-up strategy, know that you are not alone. Implementing a few of these steps will get you well on your way to making sure your show was worth the time and money.
Blog, Business / 21.11.2015

A few years ago my kids’ babysitter took off the ten days during Christmas holidays. With no sitter and no school, I was left with one option: bring my computer home and work from the dining room. It’s one of the perks of owning a consulting company, but it’s hard to get a lot of work completed with constant requests to play Barbie and Lego Star Wars. The stress of missing work for so many days overwhelmed me.