by Caty Crawford | Nov 12, 2021 | brand marketing, Digital Marketing, Facebook Ads, Social Media Ads
Facebook’s reporting platform tracks just about any metric you can imagine for marketers to analyze and dissect. But, which metrics do you take the time to look at in the plethora of options? And why do you even need to see how the ad performed? Let’s start with the...
by Telina Knight | Sep 20, 2021 | brand marketing, branding, community branding
When you think of marketing, the community may not be the first word that comes to mind, even though it has always been a crucial part of any marketing strategy. Today, community isn’t just part of your marketing plan, it should be the central focus of your strategy....