The Secret to Balancing Content in a COVID-19 World

America (and the rest of the world) is in a weird time right now, possibly the weirdest time of my entire life. For the first time in our lives, we are living in a pandemic that has us echoing Tony Stark when he said, “I’m sorry Earth is closed today” to Thanos’...

ROI, KPI, CPC: Alphabet Soup of Analyzing Digital Ad Success

We routinely create reports for our clients to show how their digital advertising is performing. We view these reports weekly to keep track of which ads are garnering the response we want and which ones are costing too much with too few results. If you’re not...