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Blog, Medical Marketing, Social Media Marketing, Uncategorized / 06.06.2017

 

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The 2018 flu season broke records for clinic visits (according to the CDC) and hospitalizations. Urgent care and family medical clinics have worked tirelessly for the last several months and may be ready to breathe a sigh of relief to return to normal patient levels. While flu visits hopefully decline, providers will continue to see a healthy schedule of patients in the coming months thanks to allergy season in the South.

But what happens in May when practice loads often lighten? Does every practice just see enough patients during cold and flu season to sustain it through the sunny days of summer?

Blog, Medical Marketing, Uncategorized / 11.05.2017

medical jargon

When it comes to writing medical clinic blog and website content, keeping it simple is key. While medical professionals might understand medical jargon, most Americans don’t have the same understanding of these terms. Plus, if your patients have to turn to Google to decipher your content, you aren’t achieving your goals to inform and educate them. Here are a few tips to keep your copy simple and easy to understand.

Blog, Business, Social Media, Uncategorized / 04.05.2017

multiple locations

We hear this question all the time. “Should I have multiple medical clinic social media accounts for multiple locations?” Our answer: It depends. We see the pros and cons of both options. Take Disney for instance. They have several accounts for their difference presences and they are incredibly successful. On the other hand, some brands see difficulty maintaining identity with multiple social media accounts (especially if they don’t have a Disney-like marketing department or budget). So what should you do? Here’s breakdown of the pros and cons of separate social accounts.

Blog, Facebook, Social Media, Social Media Marketing, Uncategorized / 28.04.2017

 

social media influencer

 

In 2012, Kate Middleton, Duchess of Cambridge, stepped out in a pair of Marks and Spencers caramel court shoes. Following her appearance, M&S sold one pair of the shoes every two minutes for at least seven days. That’s over 5,000 pairs of shoes.

The Duchess isn’t the only one whose fashion choices matter to brands. Whether it’s a Super Bowl commercial or a SnapChat take-over, major brands turn to celebrities to promote their products and services. Celebrities aren’t just royalty or the Hollywood elite, sometimes they reign over online kingdoms with successful blogs, YouTube channels or social media profiles.

Blog, Facebook, Social Media, Uncategorized / 21.04.2017

 

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Whose voices are you looking for you in your community? As an entrepreneur or business owner, you may be looking to connect with other business builders who deal with similar issues like taxes, advertising, staffing or the cost of insurance. If you are a parent you may also want to connect with other parents with similarly aged children. If you’ve been diagnosed with a specific disease or illness you may want to share experiences with others who share your diagnosis.

Blog, Facebook, Social Media, Uncategorized / 22.03.2017

In the golden days of newspapers many local newspapers had church pages which allowed churches to reach the community with service times and special events. Many local papers still offer this feature but with subscriptions falling the reach has dwindled. Facebook Ads offer a similar solution for churches who want to reach their local community.

Blog, Facebook, Social Media, Uncategorized / 15.03.2017

Facebook messenger church  marketing

A February 2018 Shopaholics report confirms the decrease in website traffic from Facebook that social media marketers have experienced over the last year. From the second quarter of 2016 to the second quarter of 2017, referral traffic from Facebook to other websites decreased by 12.7%. Responsibility for this shift can be shared by Facebook's algorithm changes and Facebook users who are spending less time on the site and are viewing more videos.