Blog

Blog, Social Media, Social Media Marketing / 17.08.2016

In journalism school, we were trained to think about pictures and graphics to go with every article. Working on the college newspaper, we were fortunate the photographer from the public relations department would share photos with us for the front page. For other stories, we had a few staff photographers. And then we encountered the story with no professional and no amateur photographer around, and we just had to shoot a few pictures ourselves. (These were the days before phone cameras, so we had to have a tensy bit of knowledge of photography.) However the situation played out, when we assigned articles every week we always asked “what artwork will go with this?”.

Blog, Non-Profits, Uncategorized / 16.08.2016

nonprofit blogs inbound marketing plan pitfallIn the past, blogs were like online journals where people wrote about their experiences. Today, blogging has transformed into a tool nonprofits can use to regularly post and promote content about their cause. As an inbound marketing agency, we write over 30 blogs a month for our clients. We've seen the benefits nonprofits can reap from posting articles to their website. We’ve also seen some of the common pitfalls nonprofit organizations can fall into when they start blogging.

Blog, Facebook, Marketing Ideas, Uncategorized / 10.08.2016

Facebook events vs event brite, events and E-mail marketingAlmost every one of the nonprofits with which we work runs multiple events each year. A few of the medical clinics and B2B companies with which we work also run at least one event each year. We’ve also worked with companies who want to host online webinars. What do all these events have in common? They need a way to effectively manage event marketing services like E-mail reminders, registration, attendee management and follow up.

Blog, Social Media, Social Media Marketing, Uncategorized / 10.08.2016

 

negative social mediaCopyright: <a href='https://www.123rf.com/profile_cluckva'>cluckva / 123RF Stock Photo</a>

Negative comments, tweets, and posts on your nonprofit’s social media page can range from ruining your morning to ruining your career. Often the mission of a nonprofit centers around a divisive issue. You’re passionate about providing services to those you help and telling your success stories, but that segment of the population who is just as passionate about opposing you will eventually find you. You can ignore someone’s posts on their own Facebook or Twitter feed, but how you handle the situation when they bring it to your feed says a lot about you and your organization.

Blog, Non-Profits, Uncategorized / 03.08.2016

 

social media marketing conference

Last week, I had the opportunity to be packed in a tiny orange room with about 100 other people for a workshop at a leadership conference for a nonprofit organization that works with addicts and domestic abuse survivors. The speaker, Bill Natalzia Northeast Regional Director of Celebrate Recovery, and staff did their best to cram as many of us in as possible.

Blog, Facebook, Medical Marketing, Social Media, Social Media Marketing, Uncategorized / 26.07.2016

Hipaa and social media

With over 65 million business Facebook accounts (and more being added every day), making an impact with social media takes creativity, personality and consistency. Local medical clinics have an advantage over large conglomerates because they can move more quickly and create content specific to their patients and communities. How does your clinic move beyond generic content to actually making an impact in your community?