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Blog, Marketing Ideas, Xennials / 26.12.2018

The Goonies Xennials Momentum

(Pictured: Cast of The Goonies (1985), Image Credit: IMDb, Warner Bros, Amblin Entertainment)

In my last blog, we discussed a generation of people who are quickly emerging as the next big target market. Xennials, a sub generation of young adults born between the moody Gen-Xers and ever optimistic millennials, were born between 1977 and 1985, which means they fall right in the middle of today’s largest target audience for marketers. If you haven’t had a chance to read The Xennial Effect -- part one of this series -- I implore you to stop reading this blog right now and check out part one to learn more about who Xennials are. Once you’ve done that, you’re ready to come back to this post and learn about the marketing strategies that are guaranteed to speak to this hybrid generation.

Blog, Business, Home Builder Marketing, Marketing Ideas, Mississippi Business, Trade Show Ideas, Uncategorized / 10.05.2018

trade show cell phone guyBusiness trade shows present opportunities to promote your business, your brand, and your products and services. The people who attend these events have a genuine interest in your products or business. So why not use this is a way to have face-to-face interaction with potential buyers or loyal consumers.

Blog, Social Media Marketing, Trade Show Ideas, Uncategorized / 26.04.2018

Our local Chamber of Commerce held its annual business expo this week. I’ve been working with a couple of clients getting booths ready and researching creative trade show ideas that work. Gathering the attention of busy and often times distracted event goers becomes a major focus for businesses. Here are four businesses who used their space in insightful, fun ways.  (As a disclaimer, one of these companies became a client after the writing of this article. The others are not my clients but they had some creative ideas.)