Blog

Blog, Non-Profits, Uncategorized / 24.10.2016

google analytics, prospecting for donorsAs a kid, the dollar store had a $1 grab bag near the register that my sister and I always begged our mom to buy. (I only wish they looked like the bags in this picture!) The unassuming brown paper bag held unknown treasures, much like your website analytics. Hiding behind all those numbers is a wealth of information, but it really only scratches the surface of what’s available for your organization to identify visitors to your site.

Blog, Non-Profits, Uncategorized / 16.10.2016

When I think of storytelling, I envision a grey haired man with a long beard and tall walking stick who told rambling stories of characters who may or may not have existed to groups of middle and high school students twenty years ago. While this man’s stories may have, for a short while, captured the attention of those Gen X teens, he’s not what Millennials think about when it comes to storytelling.

B2B, B2B Websites, Blog, Uncategorized / 30.09.2016

sticky website, bounce rate, SEO, lead generationIf you’re talking about the cup holders in your car, stickiness isn’t a good thing. If you’re talking about your website, you’ve probably heard the term used in a more positive manner. Stickiness, when it comes to your website, measures how likely someone is to spend more time on your site. Google Analytics doesn’t have a sticky website metric, but it does measure your bounce rate, which is the opposite of a stickiness factor.

Blog, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 23.09.2016

As organizations look to reach the Millennial generation, many are looking to Instagram as their media of choice. Our recent report on Millennials and Nonprofit Engagement shows over 75% of Millennials have an Instagram account, making it the third most popular platform in terms of accounts. Getting started on Instagram may seem easy--snap a picture, throw on some hashtags, post--but keeping the content fresh and engaging can be more than difficult. Check out these nonprofits who are rocking Instagram. We’ll take a peek at their strategy and talk about how you can apply some of their tricks to your own Instagram account.

Blog, Non-Profits, Social Media, Uncategorized / 13.09.2016

worst nonprofit marketing advice

Marketers have been honing their social media skills for well over ten years. Yet everyday nonprofit communications teams hear well-meaning suggestions from co-workers, board members and even dear Aunt Sally. While it may feel like you're working in a silo pecking out social media updates, creating the perfect ad and carefully targeting an audience, you are not alone. In fact, most of us feel your pain because we’ve heard that awful advice ourselves.

Because we all need to take a break, roll our eyes and even giggle a little, we’ve compiled the top 12 worst social media advice we’ve received for you to enjoy.

Blog, Uncategorized / 09.09.2016

marketing vs sales carrying the load together

 

“I need my phone to be ringing.”

“We need to get the customers into our store.”

“How do I know what we are doing is working?”

Have you ever said this in a staff meeting or a meeting with your marketing department? The real goal of any advertising campaign is to increase business. Agreed? But how do we separate the television commercial that promotes a one-day sale in the hopes of driving people in the door from a digital campaign that gradually works people down the lead generation funnel or builds your online reputation?