Online content. You’ve heard the term, and you know it’s key for your online marketing strategy, but perhaps you don’t fully understand all of the elements that make up online content. You see, online content is so much more than well-written, informative words. It’s content with a purpose, with each page designed specifically and intentionally to both inform viewers and to be promoted as valued content worthy of high search engine ranks. From headlines to meta-descriptions to alt text for images, every piece of your content from beginning to end should be working to increase web traffic long after it’s posted to the web.