Just before the southeastern US ground to a halt due to an onslaught of snow and ice (we’re currently on our fourth snow day in North Mississippi), Mark Zuckerberg announced big changes to Facebook’s algorithm.
You can read his full announcement here:
Online content. You’ve heard the term, and you know it’s key for your online marketing strategy, but perhaps you don’t fully understand all of the elements that make up online content. You see, online content is so much more than well-written, informative words. It’s content with a purpose, with each page designed specifically and intentionally to both inform viewers and to be promoted as valued content worthy of high search engine ranks. From headlines to meta-descriptions to alt text for images, every piece of your content from beginning to end should be working to increase web traffic long after it’s posted to the web.
You’ve just finished the busy, fundraising season of December and (hopefully) you’ve caught your breath a bit and are looking forward to the new year. It’s easy to look at your non profit blog and think “I’m going to publish a post every week this year”. Afterall, January is the optimistic season of resolutions and goal setting.
Facebook Live! videos have come a long way in the two years since the service launched platform wide. The live streaming tool has been used for almost everything from broadcasting family events like gender reveals and birthday parties to important news events and business launches. Facebook makes no apologies for prioritizing those live streams in their newsfeeds. So why do so many businesses shy away from the camera?
On January 11th, 2018, Mark Zuckerberg announced plans to reset the Facebook algorithm in an effort to make “meaningful social interactions” priority over “relevant content,” which had been the focus of the algorithm in recent years. With friends and family now being prioritized over public content, marketers and business owners are now questioning how the changes will affect paid advertisements.
With hundreds of home improvement blogs filling the interwebs with information, what’s the point of offering one more voice? Can you really add to the noise about colors, textures and styles?
If your goal is to get to the front of page of Google with the keyword “granite countertop”, then your chances are probably pretty slim. If your goal is to set yourself apart as an expert in your local area, you’ve probably got a pretty good chance of accomplishing your goal.
While the rest of the world loves the tale of Alice in Wonderland, it’s one of the few children’s tales that give me an anxiety attack. Alice, in her boredom, follows a rabbit down its hole and from there her adventure is one nonsensical event after another. Most of you have seen the movie, and while you may love it, you must admit, there is no point. Alice does, at least, have a little more patience for her lessons after this dream.
If you are a cabinetry designer, architect, or interior designer, staging a home or room for your Houzz marketing strategy, social media pages and website is critical for your business’s success. In today’s world where everyone shops online before buying in-person, home staging has now become crucial to increase your home improvement lead generation from your websites and social media pages. Check out these home staging tips: