Two companies sell fairly similar products to the same target market. One company used its website to increase sales from existing customers and the other company found no way to monetize their website. What’s the difference?...
Every business owner I know will tell you the best marketing is word of mouth. We can argue about inbound marketing vs outbound marketing until we are blue in the face. But no matter how fantastic your B2B website content or how beautiful your magazine...
Followers. Engagement. Reach. Clicks. The buzzwords of the day have given many of us a buzzing headache. Bragging about our follower numbers was fun at first but most businesses and non profits quickly came to realize likes and impressions don’t pay the bills. ...
“How long do you expect it to take to start seeing the results?” We ask it about diets, exercise and advertising. We’re living in a microwave world. We want everything...
Your mid-year fundraising campaign was a mind-blowing success! Congrats! Now it’s time to kick back and a relax because you’re finished fundraising until it’s time for the Christmas campaign, right? Right?...
LinkedIn offers real potential for businesses to expand their reach and connect with their customers. Because it’s built with business in mind, users expect LinkedIn updates to be business content instead of pictures of what you had for supper last night....
I was sitting in the drive-through line at the bank when my phone rang. I didn’t recognize the number but I answered anyway. The conversation went like this:...
As a business owner, we know you have heard the words “target market” before. Yet, we often hear people say, “Well, anyone can use my product, so everyone is my target market.” Even if everyone can use your product, that doesn’t mean everyone is your target market.
These days crowdfunding, the collective effort of large groups of people coming together usually via the internet to support an organization they believe in, and capital campaigns go hand in hand. Crowdfunding has become an industry of its own in the past five years. For example, in 2013, the crowdfunding economy grew over $5.1 billion worldwide. (Don’t get that number confused with the $511 million Jurassic World made a couple of weekends ago.) With websites like GoFundMe, Kickstarter, Indiegogo and Pledgie, crowdfunding for your capital campaign is easier (and more successful) than ever. But how do you begin to make a successful campaign using crowdfunding? As an inbound marketing agency, we’ve got a few tips to provide. Six to be exact.
You and your B2B sales team can almost feel the excitement in the air the first day of a trade show. ...