“Let’s do a video to talk to our patients about how we can help them manage their overall health,” the client said.
“Great,” I replied as I began to sketch out how to organize various topics to create a series of videos, who would need to be in the videos and the b-roll footage we would need.
“When we shoot it, where will we put it?” he followed up.
When people who have been blind since childhood experience restored sight, they wake from surgery to a world that visually makes no sense to them. In the months and even years following surgery, patients’ eyes and brains begin to work together to make sense of the world around them. An article by Patrick House in The New Yorker explains that those of us born sighted use our experience with depth perception to understand if one object occludes another the first object must be closer. Patients with new sight have no such experience on which to rely.
Earlier this summer I picked up a local magazine. Digital advertising offers many benefits to local companies, but it works best when part of a complete strategy that also involves some traditional advertising. I enjoy reading the articles in the local magazines as well as checking the design of our clients’ ads and seeing who else is advertising.
In our recent blog, Facebook Ads and the New Algorithm, we briefly discussed advertising in Facebook Watch. But what exactly is Facebook Watch? How is it different from Facebook Live! or simply posting a pre-recorded video to your wall? Can anyone post videos to Watch? Should you be moving your videos to Watch?
With an uncertain future looming in Facebook marketing land, we’re not only recalibrating our Facebook marketing strategy, we’re shifting some of our focus to those other social media networks. Facebook is still the current king of social media sites, but platforms like Twitter and Instagram hold their own with steady user growth that increases year after year. Let’s look at why Twitter should play a bigger role in your social media marketing plan.
I LOVE reading. My family recently moved houses and the boxes of books surprised even me. I’m always on the lookout for new books and have found some fantastic resources for the best small business marketing, non profit marketing and leadership books I haven’t read yet.While I enjoy the ease of reading on my phone or tablet, I also want to make these books available to my team, so I’m buying hard copies to build a company library for Momentum Consulting.
This week I sat down with a Mississippi small business to talk about 2018 goals. We started working with this relatively new company just over a year ago and set some specific, measurable and reasonable goals.
Every month in our marketing meeting we reviewed the numbers and for the most part they exceeded their objectives almost every month. In fact, if we averaged out their monthly KPIs, they exceeded their goals by over 17%!
And yet, morale is down and turn over is high.
This month we re-evaluated those goals. I asked their team three questions:
Almost ten years I launched Momentum Consulting to fill the need of small and mid-sized companies for a consistent marketing and advertising strategy. Originally, the digital marketing company consisted of me, my laptop and our family’s dining room table. The company eventually grew out of my house and beyond what I could do alone.
I waffled between limiting the company to my own capabilities or expanding and hiring staff. About that time I read the E-Myth by Michael Gerber. Gerber spelled out my two choices:
