A year ago Facebook announced major changes to its algorithm spurring many of our clients to email or text us with questions on how the changes would affect their advertising. Is it even still worth publishing content to Facebook anymore? Instagram is the shiny new star...
If you haven’t tested your digital ads, Facebook and Google Ads have made the process easier than ever. Here’s how....
I love charts and graphs, but I’ve got to be honest, some of the quarterly marketing reports out there with colorful lines and donut graphs make my eyes cross....
When you're starting a new business, your marketing budget is likely going to be slim to nonexistent and, for a while, your only option may be to handle marketing yourself. But when your business begins to find success and your workload increases, your marketing efforts...
Everyone says they have the best customer service but only a few can prove it. Be one of the few. Let your happy customers tell their story....
Whether a company employs one in-house salesperson or a team of folks working inside and outside sales leads, every home improvement contractor can benefit from the organization of a CRM. ...
What a year it’s been for social media marketing! This year’s campaigns have been more extra than ever--extra fun, extra user-friendly, extra engaging, and, for some, extra controversial (lookin’ at you, Nike and Snapchat). In part one of this two-part mini-series, we’re taking a look...
Facebook lead ads allow you to capture the information you need to fuel your lead generation engine without spending valuable time creating checklists and ebooks (although you can use lead ads to generate downloads of those items as well)....
(Pictured: Cast of The Goonies (1985), Image Credit: IMDb, Warner Bros, Amblin Entertainment)
In my last blog, we discussed a generation of people who are quickly emerging as the next big target market. Xennials, a sub generation of young adults born between the moody Gen-Xers and ever optimistic millennials, were born between 1977 and 1985, which means they fall right in the middle of today’s largest target audience for marketers. If you haven’t had a chance to read The Xennial Effect -- part one of this series -- I implore you to stop reading this blog right now and check out part one to learn more about who Xennials are. Once you’ve done that, you’re ready to come back to this post and learn about the marketing strategies that are guaranteed to speak to this hybrid generation.
People born in the 1980’s are typically lumped into the controversial millennial generation. But that’s not really an accurate assessment for all 80’s babies. Lingering in between the generation X kids of the 1970’s and the buzzworthy millennials of the late 80’s and early 90’s...