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Blog, Marketing Ideas / 20.11.2017

forget smart goals dream big

This week I sat down with a Mississippi small business to talk about 2018 goals. We started working with this relatively new company just over a year ago and set some specific, measurable and reasonable goals.

Every month in our marketing meeting we reviewed the numbers and for the most part they exceeded their objectives almost every month. In fact, if we averaged out their monthly KPIs, they exceeded their goals by over 17%!

And yet, morale is down and turn over is high.

This month we re-evaluated those goals. I asked their team three questions:

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Blog / 11.11.2017

construction vs technicition, scalingAlmost ten years I launched Momentum Consulting to fill the need of small and mid-sized companies for a consistent marketing and advertising strategy. Originally, the digital marketing company consisted of me, my laptop and our family’s dining room table. The company eventually grew out of my house and beyond what I could do alone.

I waffled between limiting the company to my own capabilities or expanding and hiring staff. About that time I read the E-Myth by Michael Gerber. Gerber spelled out my two choices:

  1. Be a technician. A technician is hands on doing all the work. This business model allows you to only expand to the amount of work you can physically handle yourself.
  2. Be a manager. A manager delegates the actual work of the company to other technicians while they dedicate themselves to the business of the business.
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Blog, Home Builder Marketing, Marketing Ideas, Social Media, Social Media Marketing / 26.10.2017

Momentum Consulting Houzz's Most Popular Stories Home Improvement Marketing Strategy

Since its launch in 2008, Houzz has become the go-to online site for finding ideas, products, and contractors in the home improvement and home construction industries. One of Houzz’s most popular features is the stories section. There you’ll find articles covering everything from how to feed plants for a healthier garden to “tours” of Houzz’s favorite homes. I can’t tell you how many times I’ve found myself getting lost in stories like “What It’s Really Like to Live in a Frank Lloyd Wright House” or “How to Refresh Your Kitchen on Any Budget” when I’m updating a page for a client. I’m sure if you’ve spent any time at all on Houzz, you’ve done the same and so have your clients, which brings me to today’s point--Houzz’s most popular stories topics are crucial to an effective home improvement marketing strategy. Here’s why:

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Blog, Non-Profits / 11.10.2017

Writing for Nonprofits

Non profit websites, Non profit marketing, capital campaign, donor retention

Nonprofits are focused on the greater good of humanity rather than financial gain, which means content for nonprofit websites has to be geared toward the problems nonprofits are addressing and how they are solving them. Earlier this year Firespring.org, a Certified B Corp that provides integrated marketing solutions for nonprofit organizations, surveyed constituents of 17 different nonprofit organizations. Their results give us a snapshot of what donors want to see when they visit non-profit websites.

This report provides a wealth of information for organizations who are brainstorming blog ideas. When it comes to content, Firespring says, “Constituents are most interested in content that explains your organization’s ability to affect positive change”. According to Firspring, the four topics that constituents find the most important  are Programs and Services, Goals and Objectives, How Donations are Used, and Stories of Work. We would like to help you cover all four of these in your blog posts.

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Blog, Pinterest, Social Media, Social Media Marketing, Uncategorized / 30.09.2017

pinterest.png

Is Pinterest dying? Not according to CEO, Ben Silbermann, or any digital marketing expert worth their salt. While it’s true that Pinterest gets little respect by social network standards, the truth is Pinterest doesn’t truly fit the criteria of a social network, therefore it shouldn’t be compared to the likes of Facebook or Instagram.

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Blog, Uncategorized / 26.09.2017

Content marketing is an essential force in today’s marketing strategies yet a 2013 survey conducted by B2B magazine revealed that a third of B2B marketers don’t know where their leads originate because they don’t track them. As an inbound marketing agency, we understand the importance of content audits and how it can change your business’s entire marketing outlook. In today’s blog, we’re beginning a three-part series giving you an in-depth look at content audits starting with exactly what a content audit is and why your business or company needs it for a successful content marketing plan.

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