We’re providing a few free or nearly free marketing resources start-ups can use to launch and grow their business whatever the economic climate....
Facebook Messenger is no longer just a place for messages between friends. The app now offers Stories and Ad options and the opportunity for brands to connect with customers on a more personal level. Leveraging Facebook Messenger to reach out to customers personally may seem like...
However gradual Google’s implementation maybe, a ban of third-party cookies can impact your digital marketing effectiveness. ...
In 2019, Pinterest gained a whopping 51 million new users worldwide. Five million of those users were from the United States. Why should these numbers matter? Because Pinterest is the most popular app used to make buying decisions including major life purchases. In fact, 85%...
You can have the most award-winning marketing strategy in the world but if your business or organization’s customer experience is bad, no amount of great marketing will erase it. In today’s digital age of information, the whole world’s gonna know when a customer, patient or...
With the anonymity of social media, chat apps, and text messaging, cyberbullying has transitioned from the halls of high school to the workplace. ...
When I was growing up, I dreamed of being a rock star. My lack of musical talent put a major dent in this dream, nevertheless, I spent hours in front of my mirror, clad in funky makeup and mismatched clothes, lip-syncing my heart out to...
We’ve finally adjusted to marketing to millennials, and it’s time to prepare for another switch, marketing to Gen Z. ...
One of the first budget items to be slashed in a recession is marketing. By preparing your marketing strategy to withstand an economic slowdown, you can continue reaching your existing customers and new customers while your competitors fade into the background. Not only will these...
When I meet with a medical clinic to discuss social media marketing inevitably they’ll ask about turning off reviews on Facebook or the dangers of negative comments. ...