A clinic’s brand isn’t just its logo or whether it has a fancy coffee machine in the waiting room (although coffee rarely hurts). Brand is the experience your patients have from the moment they hear your name until they pay their final bill....
One of the things we love about digital marketing is how accessible it is to everyone. Luckily in rural areas, the competition is still not quite what it is in metros. We can still find keywords available at reasonable rates, even if those rates aren’t...
We all have those friends who hate their jobs. We’ve all had jobs we hated. In fact, many of us are in the jobs we love because of the jobs we hated. But what makes a person hate their job? ...
During my senior year, I received a C+ on my research paper. A paper that I believed (still do) was a well-researched, enthralling piece on the controversial deaths of Sid Vicious and Nancy Spungeon. It was the first time I’d made anything below a B...
A little over a week ago, we welcomed the first of April 2019 as we always do--on high alert of incoming April Fools Day pranks. As per usual, brands of all sorts--from McDonald’s to Tinder--participated in prank day (check out our favorite pranks here). And...
Though it’s exact origins have been long disputed, April Fool’s Day has been “celebrated” for centuries. And now, thanks to the wonder that is the Internet, April Fool’s pranks that once only sparked local legend now have a chance to go down in world history....
By the end of April 2019, Facebook expects to have phased out its relevance score and replaced it with three more “granular” relevance scores, according to a Facebook blog post....
Since the first of the year, open and click-through rates for one of our clients has decreased. Not significantly, but enough that we wanted to take action before things move in the wrong direction any further. After studying e-mail analytics for this client compared to...
Imagine that you own a clothing store. Every day fifty customers walk through your doors. Forty-five of them look at one item and walk out. Three customers look at two or more items. Two make a purchase. Your store just experienced a 90% bounce rate....
Facebook or Instagram. Everyone seems to want you to pick a favorite as if one were better than the other. But is that really true? Is one platform better than the other? Not in our opinion. Actually, for us, Facebook and Instagram are like peanut butter...