Pinterest has always been a fun app for marketers and merchants but until recently, it lagged behind other popular social apps like Facebook and Instagram when it comes to available marketing tools and resources. The head honchos at Pinterest recognized this and began rolling out...
I’d never heard of deepfake videos until I watched the final season of Madame Secretary, but over the last few weeks have read and learned more about them. ...
ocial media in general has seen an increase in users during the pandemic, but overall engagement for most industries has seen erratic highs and lows. Pinterest on the other hand experienced increased searches in some very niche markets....
Adjust Your Advertising for the Coronavirus Recession...
America (and the rest of the world) is in a weird time right now, possibly the weirdest time of my entire life. For the first time in our lives, we are living in a pandemic that has us echoing Tony Stark when he said, “I’m...
As advertisers pull back, lowering or eliminating their digital ad spend altogether, marketers are seeing digital ad rates decline....
This cheat sheet of digital ad analytic buzz words should help you not only understand what all the terms mean but why and when they are important to your business....
As big-box retailers with big-box budgets continue to crowd out small and mid-sized businesses, it’s more important than ever for us to band together and support each other....
We’re providing a few free or nearly free marketing resources start-ups can use to launch and grow their business whatever the economic climate....
Facebook Messenger is no longer just a place for messages between friends. The app now offers Stories and Ad options and the opportunity for brands to connect with customers on a more personal level. Leveraging Facebook Messenger to reach out to customers personally may seem like...