What a year it’s been for social media marketing! This year’s campaigns have been more extra than ever--extra fun, extra user-friendly, extra engaging, and, for some, extra controversial (lookin’ at you, Nike and Snapchat). In part one of this two-part mini-series, we’re taking a look...
Facebook lead ads allow you to capture the information you need to fuel your lead generation engine without spending valuable time creating checklists and ebooks (although you can use lead ads to generate downloads of those items as well)....
In the words of the late Yogi Berra, “You can learn a lot by watching.” Obviously, you can pay close attention to the blunders of others to make sure you avoid those same mistakes, but it’s also helpful to take into account what others do...
A Forbes survey last year reported only 38% of B2B companies are focused on customer retention while 49% are focused on bringing in new customers. We all know the longer a customer stays with you the less each sale costs your company, so why aren't...
A couple of weeks ago we read this article on a publicity package sent to an Australian news outlet. The package was meant to promote a recently released video game, Watch Dogs. Instead of creating interest, the package scared the reporter so badly the publication called in the bomb squad. Yes. The bomb squad.
Business trade shows present opportunities to promote your business, your brand, and your products and services. The people who attend these events have a genuine interest in your products or business. So why not use this is a way to have face-to-face interaction with potential buyers or loyal consumers.
The beautiful powerpoint I painstakingly put together for a client’s end-of-year marketing review played from my laptop as I explained a few key numbers and what they meant to the organization’s overall health. Some of the numbers, like a 5000% increase in Twitter click-throughs felt a little outrageous. I mean, when an organization had less than 10 click-throughs the year before because no one posted content on their page, it’s pretty easy to make impressive gains by simply posting content. But what did those numbers really mean and were they actually important?
