A Forbes survey last year reported only 38% of B2B companies are focused on customer retention while 49% are focused on bringing in new customers. We all know the longer a customer stays with you the less each sale costs your company, so why aren't...
A couple of weeks ago we read this article on a publicity package sent to an Australian news outlet. The package was meant to promote a recently released video game, Watch Dogs. Instead of creating interest, the package scared the reporter so badly the publication called in the bomb squad. Yes. The bomb squad.
Business trade shows present opportunities to promote your business, your brand, and your products and services. The people who attend these events have a genuine interest in your products or business. So why not use this is a way to have face-to-face interaction with potential buyers or loyal consumers.
The beautiful powerpoint I painstakingly put together for a client’s end-of-year marketing review played from my laptop as I explained a few key numbers and what they meant to the organization’s overall health. Some of the numbers, like a 5000% increase in Twitter click-throughs felt a little outrageous. I mean, when an organization had less than 10 click-throughs the year before because no one posted content on their page, it’s pretty easy to make impressive gains by simply posting content. But what did those numbers really mean and were they actually important?
“Let’s do a video to talk to our patients about how we can help them manage their overall health,” the client said.
“Great,” I replied as I began to sketch out how to organize various topics to create a series of videos, who would need to be in the videos and the b-roll footage we would need.
“When we shoot it, where will we put it?” he followed up.
When people who have been blind since childhood experience restored sight, they wake from surgery to a world that visually makes no sense to them. In the months and even years following surgery, patients’ eyes and brains begin to work together to make sense of the world around them. An article by Patrick House in The New Yorker explains that those of us born sighted use our experience with depth perception to understand if one object occludes another the first object must be closer. Patients with new sight have no such experience on which to rely.
Earlier this summer I picked up a local magazine. Digital advertising offers many benefits to local companies, but it works best when part of a complete strategy that also involves some traditional advertising. I enjoy reading the articles in the local magazines as well as checking the design of our clients’ ads and seeing who else is advertising.
In our recent blog, Facebook Ads and the New Algorithm, we briefly discussed advertising in Facebook Watch. But what exactly is Facebook Watch? How is it different from Facebook Live! or simply posting a pre-recorded video to your wall? Can anyone post videos to Watch? Should you be moving your videos to Watch?
With an uncertain future looming in Facebook marketing land, we’re not only recalibrating our Facebook marketing strategy, we’re shifting some of our focus to those other social media networks. Facebook is still the current king of social media sites, but platforms like Twitter and Instagram hold their own with steady user growth that increases year after year. Let’s look at why Twitter should play a bigger role in your social media marketing plan.