Blog

Blog / 12.01.2018

 

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Earlier this summer I picked up a local magazine. Digital advertising offers many benefits to local companies, but it works best when part of a complete strategy that also involves some traditional advertising. I enjoy reading the articles in the local magazines as well as checking the design of our clients’ ads and seeing who else is advertising.

B2B, Blog, Social Media, Social Media Marketing, Uncategorized / 31.12.2017

momentum consulting twitter social media marketing twitter marketing social network advertising momentum

 

With an uncertain future looming in Facebook marketing land, we’re not only recalibrating our Facebook marketing strategy, we’re shifting some of our focus to those other social media networks. Facebook is still the current king of social media sites, but platforms like Twitter and Instagram hold their own with steady user growth that increases year after year. Let’s look at why Twitter should play a bigger role in your social media marketing plan.

Blog / 15.12.2017

small business marketing library

I LOVE reading. My family recently moved houses and the boxes of books surprised even me. I’m always on the lookout for new books and have found some fantastic resources for the best small business marketing, non profit marketing and leadership books I haven’t read yet.While I enjoy the ease of reading on my phone or tablet, I also want to make these books available to my team, so I’m buying hard copies to build a company library for Momentum Consulting.

Blog, Marketing Ideas / 20.11.2017

forget smart goals dream big

This week I sat down with a Mississippi small business to talk about 2018 goals. We started working with this relatively new company just over a year ago and set some specific, measurable and reasonable goals.

Every month in our marketing meeting we reviewed the numbers and for the most part they exceeded their objectives almost every month. In fact, if we averaged out their monthly KPIs, they exceeded their goals by over 17%!

And yet, morale is down and turn over is high.

This month we re-evaluated those goals. I asked their team three questions:

Blog / 11.11.2017

construction vs technicition, scalingAlmost ten years I launched Momentum Consulting to fill the need of small and mid-sized companies for a consistent marketing and advertising strategy. Originally, the digital marketing company consisted of me, my laptop and our family’s dining room table. The company eventually grew out of my house and beyond what I could do alone.

I waffled between limiting the company to my own capabilities or expanding and hiring staff. About that time I read the E-Myth by Michael Gerber. Gerber spelled out my two choices:

  1. Be a technician. A technician is hands on doing all the work. This business model allows you to only expand to the amount of work you can physically handle yourself.
  2. Be a manager. A manager delegates the actual work of the company to other technicians while they dedicate themselves to the business of the business.
Blog, Home Builder Marketing, Marketing Ideas, Social Media, Social Media Marketing / 26.10.2017

Momentum Consulting Houzz's Most Popular Stories Home Improvement Marketing Strategy

Since its launch in 2008, Houzz has become the go-to online site for finding ideas, products, and contractors in the home improvement and home construction industries. One of Houzz’s most popular features is the stories section. There you’ll find articles covering everything from how to feed plants for a healthier garden to “tours” of Houzz’s favorite homes. I can’t tell you how many times I’ve found myself getting lost in stories like “What It’s Really Like to Live in a Frank Lloyd Wright House” or “How to Refresh Your Kitchen on Any Budget” when I’m updating a page for a client. I’m sure if you’ve spent any time at all on Houzz, you’ve done the same and so have your clients, which brings me to today’s point--Houzz’s most popular stories topics are crucial to an effective home improvement marketing strategy. Here’s why: