Blog

Blog, Social Media Marketing, Trade Show Ideas, Uncategorized / 26.04.2018

Our local Chamber of Commerce held its annual business expo this week. I’ve been working with a couple of clients getting booths ready and researching creative trade show ideas that work. Gathering the attention of busy and often times distracted event goers becomes a major focus for businesses. Here are four businesses who used their space in insightful, fun ways.  (As a disclaimer, one of these companies became a client after the writing of this article. The others are not my clients but they had some creative ideas.)
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B2B, Blog, Marketing Ideas, Uncategorized / 02.02.2018

The beautiful powerpoint I painstakingly put together for a client’s end-of-year marketing review played from my laptop as I explained a few key numbers and what they meant to the organization’s overall health. Some of the numbers, like a 5000% increase in Twitter click-throughs felt a little outrageous. I mean, when an organization had less than 10 click-throughs the year before because no one posted content on their page, it’s pretty easy to make impressive gains by simply posting content. But what did those numbers really mean and were they actually important?

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Blog, Uncategorized / 18.01.2018

 fake news and content marketing

When people who have been blind since childhood experience restored sight, they wake from surgery to a world that visually makes no sense to them. In the months and even years following surgery, patients’ eyes and brains begin to work together to make sense of the world around them. An article by Patrick House in The New Yorker explains that those of us born sighted use our experience with depth perception to understand if one object occludes another the first object must be closer. Patients with new sight have no such experience on which to rely.

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Blog / 12.01.2018

 

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Earlier this summer I picked up a local magazine. Digital advertising offers many benefits to local companies, but it works best when part of a complete strategy that also involves some traditional advertising. I enjoy reading the articles in the local magazines as well as checking the design of our clients’ ads and seeing who else is advertising.

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B2B, Blog, Social Media, Social Media Marketing, Uncategorized / 31.12.2017

momentum consulting twitter social media marketing twitter marketing social network advertising momentum

 

With an uncertain future looming in Facebook marketing land, we’re not only recalibrating our Facebook marketing strategy, we’re shifting some of our focus to those other social media networks. Facebook is still the current king of social media sites, but platforms like Twitter and Instagram hold their own with steady user growth that increases year after year. Let’s look at why Twitter should play a bigger role in your social media marketing plan.

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Blog / 15.12.2017

small business marketing library

I LOVE reading. My family recently moved houses and the boxes of books surprised even me. I’m always on the lookout for new books and have found some fantastic resources for the best small business marketing, non profit marketing and leadership books I haven’t read yet.While I enjoy the ease of reading on my phone or tablet, I also want to make these books available to my team, so I’m buying hard copies to build a company library for Momentum Consulting.

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