Evergreen vs. Seasonal Content

Evergreen content is one of those marketing buzzwords that everyone hears but not everyone understands. The quick definition of evergreen content is content that is always relevant and fresh, no matter the time of year. Evergreen content differs from seasonal content,...

The Value of Keyword Research Beyond Website SEO

Google keyword planner provides a plethora of relevant keywords for your company, but outside of your website, how do you apply these keywords? For our clients, they provide the basis for optimized directory listings, social media posts, and ad content. Keywords offer...

Most Important SEO Services for Local Businesses

Several times over the past year, we’ve entertained requests for information on SEO services for local businesses. Sometimes business owners specifically use the term “SEO” and other times they simply say “I need people to find my website.” One of my first questions...

2021 Digital Marketing Conferences

After the wildest year in recent history, digital marketers of all niches and industries are re-grouping and gearing up for 2021’s digital marketing conferences. Many conferences are going virtual or at least offering a virtual experience as an option for those who...