Blog, Non-Profits, Uncategorized / 14.12.2018
When and how news aggregation can benefit your nonprofit website
Blog
Blog, Business, Marketing Ideas, Non-Profits, SEO, Uncategorized / 15.09.2018
Your Non Profit Website Platform Options: Who to Choose, Who to Avoid
For both non profit organizations and for profit businesses, being found is the key to keeping the doors open and the lights on. Whether your non profit needs to be found by donors or those who need your services, the key to being found can lie with your website.
Blog, Capital Campaigns, Non-Profits, Social Media, Uncategorized / 28.08.2018
7 Ideas from Successful #GivingTuesday Campaigns
In the words of the late Yogi Berra, “You can learn a lot by watching.” Obviously, you can pay close attention to the blunders of others to make sure you avoid those same mistakes, but it’s also helpful to take into account what others do...
B2B, B2B Websites, Blog, Business, Email Marketing, Mississippi Business, Uncategorized / 08.08.2018
B2B Inbound Marketing: Acheive Quick Growth with Customer Retention
A Forbes survey last year reported only 38% of B2B companies are focused on customer retention while 49% are focused on bringing in new customers. We all know the longer a customer stays with you the less each sale costs your company, so why aren't...
A couple of weeks ago we read this article on a publicity package sent to an Australian news outlet. The package was meant to promote a recently released video game, Watch Dogs. Instead of creating interest, the package scared the reporter so badly the publication called in the bomb squad. Yes. The bomb squad.
Blog, Business, Home Builder Marketing, Marketing Ideas, Mississippi Business, Trade Show Ideas, Uncategorized / 10.05.2018
Thinking about attending a trade show? Read this first.
Business trade shows present opportunities to promote your business, your brand, and your products and services. The people who attend these events have a genuine interest in your products or business. So why not use this is a way to have face-to-face interaction with potential buyers or loyal consumers.
Blog, Social Media Marketing, Trade Show Ideas, Uncategorized / 26.04.2018
4 Creative Trade Show Ideas That Work (And Won’t Break the Bank)
Our local Chamber of Commerce held its annual business expo this week. I’ve been working with a couple of clients getting booths ready and researching creative trade show ideas that work. Gathering the attention of busy and often times distracted event goers becomes a major focus for businesses. Here are four businesses who used their space in insightful, fun ways. (As a disclaimer, one of these companies became a client after the writing of this article. The others are not my clients but they had some creative ideas.)
B2B, Blog, Marketing Ideas, Uncategorized / 02.02.2018
What Content marketing Analytics Are Actually Important?
The beautiful powerpoint I painstakingly put together for a client’s end-of-year marketing review played from my laptop as I explained a few key numbers and what they meant to the organization’s overall health. Some of the numbers, like a 5000% increase in Twitter click-throughs felt a little outrageous. I mean, when an organization had less than 10 click-throughs the year before because no one posted content on their page, it’s pretty easy to make impressive gains by simply posting content. But what did those numbers really mean and were they actually important?
“Let’s do a video to talk to our patients about how we can help them manage their overall health,” the client said.
“Great,” I replied as I began to sketch out how to organize various topics to create a series of videos, who would need to be in the videos and the b-roll footage we would need.
“When we shoot it, where will we put it?” he followed up.
Blog, Uncategorized / 18.01.2018
The Effect of Fake News on Content Marketing
When people who have been blind since childhood experience restored sight, they wake from surgery to a world that visually makes no sense to them. In the months and even years following surgery, patients’ eyes and brains begin to work together to make sense of the world around them. An article by Patrick House in The New Yorker explains that those of us born sighted use our experience with depth perception to understand if one object occludes another the first object must be closer. Patients with new sight have no such experience on which to rely.