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B2B, B2B Websites, Blog, Business, Marketing Ideas, Mississippi Business, SEO, Uncategorized / 26.01.2016

“I don’t think pay-per-click advertising will work for me. What if my competitor clicks just to run up my rates?” google_logo_3D_online_medium

As a digital marketing agency who works with B2B websites and nonprofit websites, we have heard this worried statement so many times. When we bring up the possibility of using Google Adwords as a marketing tool, our clients balk at the idea. But fear not, dear readers! Google actually takes some serious precautions when it comes to fraudulent clicking.

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Blog, Business, Marketing Ideas, Mississippi Business, Uncategorized / 26.12.2015

Staying memorable as a business doesn’t mean just giving quality customer service and having awesome products, although those definitely go a long way. Your image, reputation, service, and products play equal roles in keeping your business at the forefront of your customer’s minds. We guarantee that you can recognize Nike by just their logo, but not because their logo is special. It’s just a swoosh. You recognize them because they offer quality products at decent prices consistently as well as giving you the feeling of being healthy (even if you are eating a twinkie in your yoga pants).

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Blog, Business, Email Marketing, Mississippi Business, Uncategorized / 02.12.2015

marketing to working women

A survey last year by Custora shows customer acquisition via email has quadrupled over the last 4 years. For small businesses, one of the major roadblocks to starting and sustaining an email marketing campaign is building their list. If you never start, you’ll never reach your goal, so let’s get started with a good list of current customers who want to hear your message.

  1. Ask for it.

If you’ve noticed, all the big box stores are asking for your email address. Why? Because they know customers respond to email marketing. When a customer buys from your retail location or schedules a service with your company, ask for their email address. You can start by emailing a receipt or a thank you for your purchase email.

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