Blog, Marketing Ideas, Mississippi Business, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 04.06.2015
Social Selling: Your Sales Team’s Role in Social Media
Business owners cringe a little when I suggest they activate their sales team as part of their B2B social media marketing plan. Social updates, after all, are like a billboards out there for the whole world to see. What if their sales force posts something that makes the company look bad or spills company secrets? We've all watched some of the best employees go down in flames after posting insensitive and badly timed information online.
Let's look at the benefits of encouraging your team to support your company through social networks:-
Reach more people through their personal network.
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Improve morale because they feel like you trust them.
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Increase positive perception of your company because others see it as positive place to work.
Update: This article was originally published in 2015. A more recent article about more changes in 2018 is available 
As a non-profit or a church, you have specific needs with your website. It’s important to know what you need and what you want from your website before you start to search for a web developer. While you have in mind what you want, also be open to the ideas of the developer. If you choose a developer who has worked with church and nonprofit websites in the past, they may be aware of pitfalls and trends that may be helpful in your project.
On average most people spend about 3 hours per day on social media, yet we hear the same complaint from business owners all of the time. “We just don’t have time to manage our social media accounts every day!”
Several years ago I had a client who routinely asked their customers where they heard about the business. Several customers started telling the company they heard about them through their television commercial. Not uncommon. Except this client wasn't running a television commercial.
Recently, a blog post we wrote for a client was quoted in a news story published by a national newswire. It’s good news for our client who gained some exposure. It’s also good news for us because it demonstrates to our client we’re doing our job well. I have hesitated to post about this “success” because the blog post referenced was a remembrance of one of the organization’s supporters who recently passed away. However, I think this particular post and the reference to it offers some lessons non-profit organizations can learn about blogging.
It’s happened. Your nonprofit's board of directors asked you about using social media for your non-profit. Now it’s up to you and your staff to figure out which social networks to use, when to post, and what to post.
If you think about the most polite, social people on earth, you'll think of the South. After all, we're known for our church suppers, our ability to know everyone in our community, and our willingness to help when it’s needed. Mississippi consistently ranks at the top of polls of the most charitable states.