Blog, Non-Profits, SEO, Uncategorized / 14.05.2015

Generally, the first interaction with any organization is through the website. With today’s technologically inclined society, an effective website is essential to success, especially for non-profit organizations which rely on their website and social media to reach those in need of help. Ultimately, your nonprofit website should show the people you help how to receive your services and be an outlet for supporters to access up-to-date information.  
B2B, Blog, Business, Mississippi Business, SEO, Social Media, Social Media Marketing, Uncategorized / 07.05.2015

Tracking B2B advertising when buyers don't know where they found youSeveral years ago I had a client who routinely asked their customers where they heard about the business. Several customers started telling the company they heard about them through their television commercial. Not uncommon. Except this client wasn't running a television commercial.

In one of my college journalism classes, we talked about the importance of interviewing multiple witnesses at accident scenes because everyone sees what happened from a little different angle and a little different perspective.

It's that viewpoint that makes this whole world a fun place filled with unique people. This same viewpoint makes tracking your sales by asking "where did you hear about us?" difficult. Honestly, most of your customers can't remember where they heard about you. Many heard about you from various sources: social media, a billboard and a co-worker maybe.

How do you really know what’s working in your B2B advertising plan? More importantly, which ad or referral finally convinced them to buy? 
Blog, Marketing Ideas, Non-Profits, SEO, Social Media, Social Media Marketing, Uncategorized / 24.04.2015

Lessons Non-Profit Organizations Can Learn About BloggingRecently, a blog post we wrote for a client was quoted in a news story published by a national newswire. It’s good news for our client who gained some exposure. It’s also good news for us because it demonstrates to our client we’re doing our job well. I have hesitated to post about this “success” because the blog post referenced was a remembrance of one of the organization’s supporters who recently passed away. However, I think this particular post and the reference to it offers some lessons non-profit organizations can learn about blogging.
Blog, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 09.04.2015

Social Media and Non-profitsIt’s happened. Your nonprofit's board of directors asked you about using social media for your non-profit. Now it’s up to you and your staff to figure out which social networks to use, when to post, and what to post.

You can find a ton of flashy infographics with conflicting information on when to post and what social media networks to use, but how do you really choose? We’ve walked other non-profits through the same questions and today we’re sharing our insights with you.

Blog, Non-Profits, Social Media Marketing, Uncategorized / 26.03.2015

17250935_s_light_bulb_ideas_blog_graphicYour non-profit’s budget likely includes a large chunk of funds focused on providing services directly to the people you want to help. Your mission and the hearts of your volunteers and donors are focused on this group. But how do you make sure the people who need your services know you are available to help? How do you attract new donors and volunteers who, like you, want to give back?
Non-profits, just like all businesses, have a huge selection of advertising and marketing opportunities. How do you know the best way to advertise your non-profit?
B2B, Blog, Business, Marketing Ideas, Uncategorized / 08.03.2015

Momentum Consulting, an inbound marketing Mississippi agency, at their ribbon cutting

Seven years ago I gave it up. The search for the perfect job, the interviewing, the resume writing--the job I wanted wasn’t out there, so I created it. April marks the seventh anniversary of Momentum Consulting. It’s been a fun and at times wild ride these last seven years. Marketing and advertising was starting to shift as I started a company aimed at helping other small businesses, particularly Mississippi businesses, grow through marketing and advertising.

We’ve shifted our company from traditional advertising to primarily social media, online and inbound marketing because we’ve found a niche with inbound marketing in Mississippi and other rural states. While we’ve learned a lot about advertising and marketing in those areas, I’ve also learned a lot about business in general.