Since the first of the year, open and click-through rates for one of our clients has decreased. Not significantly, but enough that we wanted to take action before things move in the wrong direction any further. After studying e-mail analytics for this client compared to...
Imagine that you own a clothing store. Every day fifty customers walk through your doors. Forty-five of them look at one item and walk out. Three customers look at two or more items. Two make a purchase. Your store just experienced a 90% bounce rate....
Facebook or Instagram. Everyone seems to want you to pick a favorite as if one were better than the other. But is that really true? Is one platform better than the other? Not in our opinion. Actually, for us, Facebook and Instagram are like peanut butter...
In the ever-evolving world of marketing, new trends are always on the rise. One trend that’s currently heating up and is projected to explode by 2023 is marketing automation. Marketing automation includes emails and automated messages and responses on social media, websites and even customer...
Journalistic integrity. In this digital age where everyone believes they’re a journalist thanks to the power of social media, and fake news is preferred over factual stories, journalistic integrity -- a standard that was once the most important quality a news outlet could possess --...
In case you haven’t noticed, video is the name of the game for digital marketing in 2019. For social media, amateur videos of your office staff performing a flash mob or participating in the latest awareness challenge is perfectly acceptable. When it comes to your...
How does marketing data affect how you draw new prospects into your business?...
Artificial intelligence (AI) is gaining ground in business settings every day. For marketers, AI offers new ways to manage data and connect with customers. ...
How do I get on the front page of Google? The question is as common for digital ad agencies as “how do I become a millionaire?” is to financial consultants. And the answer is just as complicated. Further frustrating the process is Google’s changing algorithm...
A year ago Facebook announced major changes to its algorithm spurring many of our clients to email or text us with questions on how the changes would affect their advertising. Is it even still worth publishing content to Facebook anymore? Instagram is the shiny new star...