If your B2B webpage is drawing in visitors but you aren’t seeing any conversions, start by checking to make sure your site has these four essential elements....
Technology is ever changing. We continuously move forward and progress and that means making some changes along the way. Think back to websites ten years ago and compare them to the web designs of today. They are totally different, and will continue to change in 2015 and beyond.
Email newsletters can be a tricky subject. What should I write about? How long should it be? Subject lines? Lions, tigers, and bears! Oh my!
Market research can be a daunting term for many small business owners, but it is a crucial factor in a successful business. Market research provides valuable insight that reduces risks, predicts industry trends, and helps you see overlooked opportunities. The following tips can help you understand your market and competitors, identify their strengths and weaknesses, and uncover possible opportunities.
As a business owner, we know you have heard the words “target market” before. Yet, we often hear people say, “Well, anyone can use my product, so everyone is my target market.” Even if everyone can use your product, that doesn’t mean everyone is your target market.
So, you started an email marketing campaign. Fantastic! Now comes the hard question. Get ready.
“Why?”With each new year comes new and ingenious ways to connect with our customers. In a recent blog post, we detailed the changes B2B websites can expect within the next year. Using original photos definitely ranked on that list of changes, but why? Let us...
Over time sending general emails to your entire contact list can decrease your potency as a business. Open rates begin to fall, click-through rates drop, and you begin to wonder if B2B email marketing is still a good path for your business. The answer is yes, but not in the way you are currently using email marketing.
How many times have you unsubscribed to annoying emails?
Think about it. You have probably unsubscribed to numerous lists over the past decade, but what made you decide to end contact with that company? Did they email too often, or were the messages simply irrelevant?
According to the 2015 State of Marketing report from Marketing Cloud, 41% of businesses are using email to market their products and services. Of those businesses, 68% believe it’s very effective. When you narrow the field to B2B companies, 73% of those surveyed believe email marketing is core to their business.
Now that we’ve convinced you (because you needed convincing, right?), let’s talk about how you can actually structure a B2B email for marketing. We’ve identified five basic types of messages your company can and should send to their customers. You can certainly choose one type of email and stick with it, but we recommend using more than one type of email. To send more than one type of message, you’ll want to create a schedule so your audience knows what to expect. Better yet, segment your audience based on the types of articles and messages they read and where they are in the buyer’s journey (or sales funnel).