In the ever-evolving world of marketing, new trends are always on the rise. One trend that’s currently heating up and is projected to explode by 2023 is marketing automation. Marketing automation includes emails and automated messages and responses on social media, websites and even customer...
Journalistic integrity. In this digital age where everyone believes they’re a journalist thanks to the power of social media, and fake news is preferred over factual stories, journalistic integrity -- a standard that was once the most important quality a news outlet could possess --...
In case you haven’t noticed, video is the name of the game for digital marketing in 2019. For social media, amateur videos of your office staff performing a flash mob or participating in the latest awareness challenge is perfectly acceptable. When it comes to your...
How does marketing data affect how you draw new prospects into your business?...
Artificial intelligence (AI) is gaining ground in business settings every day. For marketers, AI offers new ways to manage data and connect with customers. ...
How do I get on the front page of Google? The question is as common for digital ad agencies as “how do I become a millionaire?” is to financial consultants. And the answer is just as complicated. Further frustrating the process is Google’s changing algorithm...
A year ago Facebook announced major changes to its algorithm spurring many of our clients to email or text us with questions on how the changes would affect their advertising. Is it even still worth publishing content to Facebook anymore? Instagram is the shiny new star...
If you haven’t tested your digital ads, Facebook and Google Ads have made the process easier than ever. Here’s how....
I love charts and graphs, but I’ve got to be honest, some of the quarterly marketing reports out there with colorful lines and donut graphs make my eyes cross....
When you're starting a new business, your marketing budget is likely going to be slim to nonexistent and, for a while, your only option may be to handle marketing yourself. But when your business begins to find success and your workload increases, your marketing efforts...