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B2B, B2B Websites, Blog, Business, Mississippi Business, Uncategorized / 26.08.2015

Market research can be a daunting term for many small business owners, but it is a crucial factor in a successful business. Market research provides valuable insight that reduces risks, predicts industry trends, and helps you see overlooked opportunities. The following tips can help you understand your market and competitors, identify their strengths and weaknesses, and uncover possible opportunities.

B2B, Blog, Business, Email Marketing, Marketing Ideas, Mississippi Business, Uncategorized / 04.06.2015

5_types_of_emails_B2B_marketingAccording to the 2015 State of Marketing report from Marketing Cloud, 41% of businesses are using email to market their products and services. Of those businesses, 68% believe it’s very effective. When you narrow the field to B2B companies, 73% of those surveyed believe email marketing is core to their business.

Now that we’ve convinced you (because you needed convincing, right?), let’s talk about how you can actually structure a B2B email for marketing. We’ve identified five basic types of messages your company can and should send to their customers. You can certainly choose one type of email and stick with it, but we recommend using more than one type of email. To send more than one type of message, you’ll want to create a schedule so your audience knows what to expect. Better yet, segment your audience based on the types of articles and messages they read and where they are in the buyer’s journey (or sales funnel).