A Forbes survey last year reported only 38% of B2B companies are focused on customer retention while 49% are focused on bringing in new customers. We all know the longer a customer stays with you the less each sale costs your company, so why aren't...
A couple of weeks ago we read this article on a publicity package sent to an Australian news outlet. The package was meant to promote a recently released video game, Watch Dogs. Instead of creating interest, the package scared the reporter so badly the publication called in the bomb squad. Yes. The bomb squad.
Business trade shows present opportunities to promote your business, your brand, and your products and services. The people who attend these events have a genuine interest in your products or business. So why not use this is a way to have face-to-face interaction with potential buyers or loyal consumers.
The ability of this company to turn a stressful and at times very hot vacation into one you want to do again and again amazes me....
"It really can't be that difficult," he said as he ran one hand through his hair and held onto his coffee cup for dear life with the other hand. "We post to social media and we get results, but we just can't seem to get a handle on the consistency."
This business owner, like many others we've met, knows social media can work. In fact, in the latest report by Social Media Examiner found 92% of marketers reports social media is important to their business. However, keeping a consistent presence on the right platforms, isn't as easy it should be. We're sharing our tried and true strategy for punching up your social media with a consistent voice and engagement response.
The number one objection we hear from people about opening social media accounts is "what if someone posts negative online reviews?". At this point, your customers, clients, supporters or patients are online, and they are talking about you. The real question is "are you listening?".
Receiving that first bad review stings, I won't lie to you. Try as you may, neither you and I will please all our customers all the time. We are human, and we just plain mess it up sometimes. If we get lucky, we have a chance to fix it.
Websites are like homes: the design and content gets a little outdated over time. Just like your home, your B2B website has a few options for updating: freshen it up a bit, remodel it, or sell it and move.
Your decision depends a lot on your needs and how much you want to drive traffic to the website for your B2B business. We have a couple of clients who are either currently finishing website redesigns or looking at the option of a website redesign. We start the discussion with a few questions:One of the first questions we ask business owners is who handles their social networking accounts....