When I was growing up, I dreamed of being a rock star. My lack of musical talent put a major dent in this dream, nevertheless, I spent hours in front of my mirror, clad in funky makeup and mismatched clothes, lip-syncing my heart out to...
We’ve finally adjusted to marketing to millennials, and it’s time to prepare for another switch, marketing to Gen Z. ...
One of the first budget items to be slashed in a recession is marketing. By preparing your marketing strategy to withstand an economic slowdown, you can continue reaching your existing customers and new customers while your competitors fade into the background. Not only will these...
When I meet with a medical clinic to discuss social media marketing inevitably they’ll ask about turning off reviews on Facebook or the dangers of negative comments. ...
Facebook continues to be the number one social media app in the world in 2020 and we don't see that changing anytime soon but Facebook definitely isn't the only platform your target audience is using in the new decade. As video and visual content, in...
Last year my son decided he wanted to try wearing contacts. Cool, right? Except our vision insurance changed their coverage to either glasses or contacts. A podcast to which I’d been listening for over a year had an advertiser that offered a discount code to...
Social media seems to reign as king of digital marketing platforms, but blogging has been around since basically the inception of the internet and at one time it seemed to be “the thing” that everyone was doing. But in a world where we make known...
Learning from the great design of other websites is one of our first starting places when we’re designing or redesigning a website for a client....
Since its inception on Instagram in the spring of 2016, Instagram and Facebook Stories have become one of the most favored ways to post on social media for personal and business users alike. At first, the only posts available for Stories were images or short...
A local medical clinic with whom we’ve worked for years has always wanted to stay on top of marketing trends. They jumped on content marketing and social media marketing with us early. So when we suggested we move some of our blogging time into video...