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As more small businesses delve into content marketing, they discover the importance of social media and the impact it can have on a business. Yet so many small businesses make mistakes with their social media. Hard sell after hard sell will drive potential as well as seasoned customers away. So how can a small business truly utilize all of the benefits of social media, promote their business, and engage with customers without being overbearing? It is all about conversation, my friend.

We’ve heard the rumors--people are leaving Facebook in droves. You’ve heard them too. Never fear, Facebook has such a monstrous lead over other social networking sites, it’s not going anywhere anytime soon. However, the social media playing field is changing with competition from sites not technically “social”. Just because a media may not have the followers of Facebook, doesn’t mean it’s not worth your time.