Seven years ago I gave it up. The search for the perfect job, the interviewing, the resume writing--the job I wanted wasn’t out there, so I created it. April marks the seventh anniversary of Momentum Consulting. It’s been a fun and at times wild ride these last seven years. Marketing and advertising was starting to shift as I started a company aimed at helping other small businesses, particularly Mississippi businesses, grow through marketing and advertising.We’ve shifted our company from traditional advertising to primarily social media, online and inbound marketing because we’ve found a niche with inbound marketing in Mississippi and other rural states. While we’ve learned a lot about advertising and marketing in those areas, I’ve also learned a lot about business in general.
In our last blog we discussed how adding videos to your B2B email marketing campaign can help increase your open rates and nurture your leads with useful information. If we convinced you that using videos in your B2B emails is a great idea, you might be asking yourself, "What kind of video should I use?"
With the technologically inclined minds of today, we feel comfortable saying you get many, many emails to your inbox every day. Some get opened, others don’t. But what exactly makes you decide to open specific emails while you pass others by?...
Whether local or national, tragedy can strike at any time, catching us off guard and vulnerable. Our first thoughts don’t go to social media or advertising, but rather to assuring our loved ones’ well being. Yet, social media and the internet have put a spotlight with a time stamp on everything that happens during the time of the tragedy.
So, you are searching for information on something. Let’s say blog titles. As you scroll through the Google listing (or Bing if you’re into that), certain posts pop out and grab your attention. What is different about those posts, and how can you attain that eye-catching title for your own B2B blogs without copying exactly what they are doing? We answer that for you with the following 5 points.