When sales teams (and often owners) meet with us, their main question is: “Will your services increase my sales?” When marketing pros meet with us they ask us, “How can you improve my online image and customer engagement?”
Earlier this year I sat in a marketing meeting led by an agency focused on helping Mississippi businesses (and really businesses across the Southeast) realize the potential of social media and digital advertising. One of the presenters made the comment, “Yes, Facebook is pushing businesses to spend money on advertising, but it’s really good for us as marketers. It affirms our position that social media is a relevant advertising media.”
If your B2B webpage is drawing in visitors but you aren’t seeing any conversions, start by checking to make sure your site has these four essential elements....
A few years ago, one of our clients wanted to shoot a photo for their Christmas cards on-location at a new Elvis statue in town. Originally we were hoping to have Elvis wear a company t-shirt and while that was allowed let me say that putting a t-shirt on a statue is much harder than I expected. So we settled for just adding a scarf.
Technology is ever changing. We continuously move forward and progress and that means making some changes along the way. Think back to websites ten years ago and compare them to the web designs of today. They are totally different, and will continue to change in 2015 and beyond.
Over the last two years, Pinterest has been developing a Promoted Pins program that allows pay-per-click advertising on their site. Changes in April 2015 make the Promoted Pins even more open for small advertisers....
