Business owners cringe a little when I suggest they activate their sales team as part of their B2B social media marketing plan. Social updates, after all, are like a billboards out there for the whole world to see. What if their sales force posts something that makes the company look bad or spills company secrets? We've all watched some of the best employees go down in flames after posting insensitive and badly timed information online.Let's look at the benefits of encouraging your team to support your company through social networks:
Reach more people through their personal network.
Improve morale because they feel like you trust them.
Increase positive perception of your company because others see it as positive place to work.