Over the last two years, Pinterest has been developing a Promoted Pins program that allows pay-per-click advertising on their site. Changes in April 2015 make the Promoted Pins even more open for small advertisers....
In 2014 the Chronicle of Philanthropy named Mississippi as the second most generous state for giving 5% of its income to charity. With so many willing givers, the state’s non profits already have a headstart on organizations in some other states....
William Shakespeare wrote, “Love all, trust few, do wrong to none.” According to a study by the Fournaise Group, 80% of CEOs don’t trust their marketers....
Email newsletters can be a tricky subject. What should I write about? How long should it be? Subject lines? Lions, tigers, and bears! Oh my!
Market research can be a daunting term for many small business owners, but it is a crucial factor in a successful business. Market research provides valuable insight that reduces risks, predicts industry trends, and helps you see overlooked opportunities. The following tips can help you understand your market and competitors, identify their strengths and weaknesses, and uncover possible opportunities.