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Blog, Marketing Ideas, Non-Profits, SEO, Uncategorized / 08.10.2015

Non profits are focused on the greater good of humanity rather than financial gain, which means content for non profit websites has to be geared toward the problems non profits are addressing and how they are solving them. Earlier this year Firespring.org, a Certified B Corp that provides integrated non profit marketing solutions, surveyed constituents of 17 different nonprofit organizations. Their results give us a snapshot of what donors what to see when they visit non profit websites.
Blog, Business, Marketing Ideas, Mississippi Business, Trade Show Ideas, Uncategorized / 09.09.2015

Years ago as a young Chamber of Commerce director, I met with prospective business owners almost every week. Very often I heard “My aunt/mother/brother/uncle/cousin/friend said I should open a thrift store/restaurant/antiques store/boutique.” That was the extent of the research. They needed a location and a ribbon cutting and they were ready to go.
B2B, B2B Websites, Blog, Business, Mississippi Business, Uncategorized / 26.08.2015

Market research can be a daunting term for many small business owners, but it is a crucial factor in a successful business. Market research provides valuable insight that reduces risks, predicts industry trends, and helps you see overlooked opportunities. The following tips can help you understand your market and competitors, identify their strengths and weaknesses, and uncover possible opportunities.