Well over a decade ago, a newly forming chamber of commerce hired me to direct the founding, mission, and work of their new organization. Fresh out of college, I had no idea how to lead an organization or a board of directors. I still often...
Both Pinterest and Houzz offer image driven platforms for promoting your home improvement company's work, but which platform would be the best for your business?...
You’ve asked the question, or one of your employees has: who’s responsible for _______ on the website? Maybe it’s updating the staff page or changing out pictures on the home page or adding new products and services....
Your competitor just released a new video on YouTube. In fact, your spouse, your best friend and your mother just sent you links to it and told you how great it is. Now you feel like this:...
We work with a lot of retailers in the home improvement industry. You can show how to use your product, place your product or display your product, but unless they have your product, it doesn’t do them much good....
We've been marketing Mississippi businesses with local, regional, and national scopes for years and have witnessed how they have scaled their operations to take advantage of the opportunities available with internet marketing....
The truth about capital campaign fundraising is that 90% of your donations will come from 10% of your donors. To raise hundreds of thousands of dollars or millions of dollars you need a few large donors. ...
Two companies sell fairly similar products to the same target market. One company used its website to increase sales from existing customers and the other company found no way to monetize their website. What’s the difference?...
Every business owner I know will tell you the best marketing is word of mouth. We can argue about inbound marketing vs outbound marketing until we are blue in the face. But no matter how fantastic your B2B website content or how beautiful your magazine...
Followers. Engagement. Reach. Clicks. The buzzwords of the day have given many of us a buzzing headache. Bragging about our follower numbers was fun at first but most businesses and non profits quickly came to realize likes and impressions don’t pay the bills. ...