Blog

B2B, B2B Websites, Blog, Email Marketing / 17.11.2015

As B2B companies, we want people to open the emails we send out in our B2B email marketing campaigns. More than that we want people to click on those emails and participate in our surveys, engage with our landing pages, explore our B2B websites, and purchase our products and services. The problem is that there are a lot of things that affect whether people open our emails or not: the time of day, the weather, and, yes, the subject line.
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B2B, Blog, Social Media, Social Media Marketing / 13.11.2015

Pros and Cons of Facebook's move to push paid advertisingEarlier this year I sat in a marketing meeting led by an agency focused on helping Mississippi businesses (and really businesses across the Southeast) realize the potential of social media and digital advertising. One of the presenters made the comment, “Yes, Facebook is pushing businesses to spend money on advertising, but it’s really good for us as marketers. It affirms our position that social media is a relevant advertising media.”
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Blog, Marketing Ideas, Mississippi Business, Photography / 07.11.2015

Hilary Hamblin--Momentum ConsultingA few years ago, one of our clients wanted to shoot a photo for their Christmas cards on-location at a new Elvis statue in town. Originally we were hoping to have Elvis wear a company t-shirt and while that was allowed let me say that putting a t-shirt on a statue is much harder than I expected. So we settled for just adding a scarf.
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Blog, Marketing Ideas, Non-Profits / 27.10.2015

Earlier this year we highlighted a study by Firespring.org that detailed what donors and constituents want to see on non profit websites. Knowing what people want to see and providing them that information can be two totally different things. How does it look when an organization puts these ideas into practice? We’ve compiled a few of the best non profit blog ideas from around web and are sharing those with you. Your organization’s blog should never exactly copy any of these examples, but study the content, the way it’s presented, and find how your organization can create your own non profit blog.
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Blog, Marketing Ideas, Non-Profits, SEO, Uncategorized / 08.10.2015

Non profits are focused on the greater good of humanity rather than financial gain, which means content for non profit websites has to be geared toward the problems non profits are addressing and how they are solving them. Earlier this year Firespring.org, a Certified B Corp that provides integrated non profit marketing solutions, surveyed constituents of 17 different nonprofit organizations. Their results give us a snapshot of what donors what to see when they visit non profit websites.
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Blog, Business, Marketing Ideas, Mississippi Business, Trade Show Ideas, Uncategorized / 09.09.2015

Years ago as a young Chamber of Commerce director, I met with prospective business owners almost every week. Very often I heard “My aunt/mother/brother/uncle/cousin/friend said I should open a thrift store/restaurant/antiques store/boutique.” That was the extent of the research. They needed a location and a ribbon cutting and they were ready to go.
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