As a business owner, we know you have heard the words “target market” before. Yet, we often hear people say, “Well, anyone can use my product, so everyone is my target market.” Even if everyone can use your product, that doesn’t mean everyone is your target market.
These days crowdfunding, the collective effort of large groups of people coming together usually via the internet to support an organization they believe in, and capital campaigns go hand in hand. Crowdfunding has become an industry of its own in the past five years. For example, in 2013, the crowdfunding economy grew over $5.1 billion worldwide. (Don’t get that number confused with the $511 million Jurassic World made a couple of weekends ago.) With websites like GoFundMe, Kickstarter, Indiegogo and Pledgie, crowdfunding for your capital campaign is easier (and more successful) than ever. But how do you begin to make a successful campaign using crowdfunding? As an inbound marketing agency, we’ve got a few tips to provide. Six to be exact.
You and your B2B sales team can almost feel the excitement in the air the first day of a trade show. ...
So, you started an email marketing campaign. Fantastic! Now comes the hard question. Get ready.
“Why?”Your non-profit needs funds to keep operating. You’ve watched the ALS Association’s Ice Bucket Challenge go viral and you’re wondering how you can inspire random people to dump ice water over their heads and raise money for your charity. ...
You texted BFF last week about your boss and just to make sure she understood the situation you included 
. Like most other online marketing trends, it starts with the consumer picking up on something and brands testing the waters about ways to use that trend to connect with with consumers. In the last year, more and more brands have been using these images in social media and even inbound marketing campaigns. Before you shoot off a bunch of Tweets with 
thrown in, take a minute to think through your use of emojis with your company brand.
With each new year comes new and ingenious ways to connect with our customers. In a recent blog post, we detailed the changes B2B websites can expect within the next year. Using original photos definitely ranked on that list of changes, but why? Let us...
A decade ago, when social media was still a burgeoning idea, how did you hear about worthy causes that inspired you to open your wallets and give?...
Communication is important for any business. For nonprofits, email is key to staying connected with the people who are most important to the organization....
Over time sending general emails to your entire contact list can decrease your potency as a business. Open rates begin to fall, click-through rates drop, and you begin to wonder if B2B email marketing is still a good path for your business. The answer is yes, but not in the way you are currently using email marketing.