“Evergreen” used to refer to those trees that didn’t lose their leaves during the dead of winter. Even when the snow fell (which in Mississippi is at best every couple of years) they stayed green. Today, the term also applies to marketing and advertising material which no matter the season can always be expected to remain profitable, useful and relevant.
We were coming up on the second anniversary of Momentum Consulting. I had an infant daughter and a toddler at home and was working a “day job” 30 hours a week. I was exhausted and splitting my time between a job that paid and my consulting work which was still sputtering along.
Your sales team routinely sends out quotes in the 6 or 7 figure range, and yet your marketing department is banking on giving away content as a strategy for gaining new clients. How does that really work to lure in B2B customers with a free offer and expect them to spend top dollar for your product or service?
Companies often start out on social media confused and even a little overwhelmed. They’re looking at Facebook, Twitter, Pinterest, Instagram, Houzz, SnapChat, Tumblr and the list just keeps growing. How do you keep up with all these accounts and still get other work accomplished?
Websites are like homes: the design and content gets a little outdated over time. Just like your home, your B2B website has a few options for updating: freshen it up a bit, remodel it, or sell it and move.Your decision depends a lot on your needs and how much you want to drive traffic to the website for your B2B business. We have a couple of clients who are either currently finishing website redesigns or looking at the option of a website redesign. We start the discussion with a few questions:
One of the first questions we ask business owners is who handles their social networking accounts....
Many B2B companies along with non profit organizations and small businesses start their marketing efforts with social media. Why wouldn’t they? It costs little more than time to set up and update a social media account.