Through the Christmas season each year, this graphic pops up on social media over and over:
Staying memorable as a business doesn’t mean just giving quality customer service and having awesome products, although those definitely go a long way. Your image, reputation, service, and products play equal roles in keeping your business at the forefront of your customer’s minds. We guarantee that you can recognize Nike by just their logo, but not because their logo is special. It’s just a swoosh. You recognize them because they offer quality products at decent prices consistently as well as giving you the feeling of being healthy (even if you are eating a twinkie in your yoga pants).
A survey last year by Custora shows customer acquisition via email has quadrupled over the last 4 years. For small businesses, one of the major roadblocks to starting and sustaining an email marketing campaign is building their list. If you never start, you’ll never reach your goal, so let’s get started with a good list of current customers who want to hear your message.
If you’ve noticed, all the big box stores are asking for your email address. Why? Because they know customers respond to email marketing. When a customer buys from your retail location or schedules a service with your company, ask for their email address. You can start by emailing a receipt or a thank you for your purchase email.