Blog, Non-Profits / 26.12.2015
The Truth Behind Non-Profit Overhead Spending
Through the Christmas season each year, this graphic pops up on social media over and over:
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Blog, Business, Marketing Ideas, Mississippi Business, Uncategorized / 26.12.2015
5 Ways to Make Your Customer Remember You
Staying memorable as a business doesn’t mean just giving quality customer service and having awesome products, although those definitely go a long way. Your image, reputation, service, and products play equal roles in keeping your business at the forefront of your customer’s minds. We guarantee that you can recognize Nike by just their logo, but not because their logo is special. It’s just a swoosh. You recognize them because they offer quality products at decent prices consistently as well as giving you the feeling of being healthy (even if you are eating a twinkie in your yoga pants).
Blog / 16.12.2015
Avoiding the Advertising Scammers
When I was leading a local chamber of commerce a few years ago, a company came into my office and offered to give us 50 t-shirts with the name of our city on the front and ads of local businesses on the back. All I had to do was sign and agree to receive the t-shirts. The shirts seemed like a great give-away that would cost us nothing.
Blog, Marketing Ideas, Non-Profits, Social Media / 12.12.2015
Case Study: Non Profit Organizations and Marketing Online
Driving visitors to your website and increasing your social media followers is exciting. But how do you turn those visitors into donors, volunteers or clients? How do you use social media to fulfill your non profit organization's mission?
One of our clients took the plunge to invest in inbound marketing. They found with a mix of blogging, social media and now video they have reached new audiences, increased donations and increased the number of people who come to them for services.
Blog, Marketing Ideas, Social Media, Social Media Marketing / 06.12.2015
Inbound Marketing Should Be More Than Just Blogs and Social Media
On the outside, inbound marketing looks like a lot of work backed by a bunch of crossed fingers. You write a few blog posts, throw out some links on social media and wait--hopefully--for the leads to start pouring in through your website.
Blog, Business, Email Marketing, Mississippi Business, Uncategorized / 02.12.2015
10 Secrets to Growing Your Email List
A survey last year by Custora shows customer acquisition via email has quadrupled over the last 4 years. For small businesses, one of the major roadblocks to starting and sustaining an email marketing campaign is building their list. If you never start, you’ll never reach your goal, so let’s get started with a good list of current customers who want to hear your message.
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Ask for it.
If you’ve noticed, all the big box stores are asking for your email address. Why? Because they know customers respond to email marketing. When a customer buys from your retail location or schedules a service with your company, ask for their email address. You can start by emailing a receipt or a thank you for your purchase email.
Photo curtesy of: http://www.azjerome.com/
Blog, Business, Social Media, Trade Show Ideas / 30.11.2015
8 Creative Trade Show Ideas for Following Up with Leads
You had some great creative trade show ideas, you prepared for it ,and you went. You engaged with people at your booth and on social media. You gathered a whole slew of emails, and now it’s over. As your trade show season is coming to a close, it’s time for the real work to begin. Many of you probably came home with a long list of new leads, and the challenge facing you now is following up with all of them. If you’re struggling with your follow-up strategy, know that you are not alone. Implementing a few of these steps will get you well on your way to making sure your show was worth the time and money.
Blog, Business / 21.11.2015
Holiday Reading Guide: Top 4 Business Books
A few years ago my kids’ babysitter took off the ten days during Christmas holidays. With no sitter and no school, I was left with one option: bring my computer home and work from the dining room. It’s one of the perks of owning a consulting company, but it’s hard to get a lot of work completed with constant requests to play Barbie and Lego Star Wars. The stress of missing work for so many days overwhelmed me.
When sales teams (and often owners) meet with us, their main question is: “Will your services increase my sales?” When marketing pros meet with us they ask us, “How can you improve my online image and customer engagement?”