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B2B, B2B Websites, Blog, Marketing Ideas / 26.01.2016

 

inbound marketing b2b email b2b blog

 

When you first begin your new inbound marketing campaign, we usually recommend you start by writing and publishing one blog post per week, creating an editorial calendar for your social media so that your posting at least once a day, and sending an email to your contacts at least once a month. After you start creating your own B2B website content, you're probably going to realize that creating new content can be difficult and time consuming at times. You may even be saying to yourself, “I’m not a writer! My worst subject in school was English! How am I supposed to run my business if I’m writing all this stuff?”

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B2B, B2B Websites, Blog, Business, Marketing Ideas, Mississippi Business, SEO, Uncategorized / 26.01.2016

“I don’t think pay-per-click advertising will work for me. What if my competitor clicks just to run up my rates?” google_logo_3D_online_medium

As a digital marketing agency who works with B2B websites and nonprofit websites, we have heard this worried statement so many times. When we bring up the possibility of using Google Adwords as a marketing tool, our clients balk at the idea. But fear not, dear readers! Google actually takes some serious precautions when it comes to fraudulent clicking.

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B2B, B2B Websites, Blog, Email Marketing, Marketing Ideas / 14.01.2016

25401285_s.jpgWe recently spoke with an organization who comes in contact with thousands of prospects each year. They struggle with getting each prospect the right information at the right time in their buying cycle. Not every prospect is a qualified buyer (we all run into those “tire kickers”), so they really need a way to quickly and easily separate the serious buyers from the curious information seekers.

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B2B, B2B Websites, Blog, Business, Email Marketing, Marketing Ideas / 07.01.2016

B2B Email, B2B websiteAt the end of last year, Adestra released it’s 2015 Subject Line Analysis Report. We strongly suggest you go and download this handy reference which includes information for various industries. As consumers receive more and more marketing emails, getting the subject line right--which increases opens and clicks--becomes even more important. The competition for the click is stiff.

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Blog, Non-Profits / 31.12.2015

crowdfunding for your capital campaign

If you’re a nonprofit organization using inbound marketing and you’ve used crowdfunding for your capital campaign, then you might have heard of Peer-to-Peer fundraising. The terms crowdfunding and Peer-to-Peer fundraising (a.k.a P2P) are often used interchangeably, but they are actually quite different.

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Blog, Business, Marketing Ideas, Mississippi Business, Uncategorized / 26.12.2015

Staying memorable as a business doesn’t mean just giving quality customer service and having awesome products, although those definitely go a long way. Your image, reputation, service, and products play equal roles in keeping your business at the forefront of your customer’s minds. We guarantee that you can recognize Nike by just their logo, but not because their logo is special. It’s just a swoosh. You recognize them because they offer quality products at decent prices consistently as well as giving you the feeling of being healthy (even if you are eating a twinkie in your yoga pants).

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Blog / 16.12.2015

stop-b2b_advertising_scammers_momentum_consultingWhen I was leading a local chamber of commerce a few years ago, a company came into my office and offered to give us 50 t-shirts with the name of our city on the front and ads of local businesses on the back. All I had to do was sign and agree to receive the t-shirts. The shirts seemed like a great give-away that would cost us nothing.
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