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Blog, Business, Social Media, Trade Show Ideas / 30.11.2015
8 Creative Trade Show Ideas for Following Up with Leads
You had some great creative trade show ideas, you prepared for it ,and you went. You engaged with people at your booth and on social media. You gathered a whole slew of emails, and now it’s over. As your trade show season is coming to a close, it’s time for the real work to begin. Many of you probably came home with a long list of new leads, and the challenge facing you now is following up with all of them. If you’re struggling with your follow-up strategy, know that you are not alone. Implementing a few of these steps will get you well on your way to making sure your show was worth the time and money.
Blog, Business / 21.11.2015
Holiday Reading Guide: Top 4 Business Books
A few years ago my kids’ babysitter took off the ten days during Christmas holidays. With no sitter and no school, I was left with one option: bring my computer home and work from the dining room. It’s one of the perks of owning a consulting company, but it’s hard to get a lot of work completed with constant requests to play Barbie and Lego Star Wars. The stress of missing work for so many days overwhelmed me.
When sales teams (and often owners) meet with us, their main question is: “Will your services increase my sales?” When marketing pros meet with us they ask us, “How can you improve my online image and customer engagement?”
B2B, B2B Websites, Blog, Email Marketing / 17.11.2015
B2B Email Subject Lines:Which Words Work and Which Don’t
As B2B companies, we want people to open the emails we send out in our B2B email marketing campaigns. More than that we want people to click on those emails and participate in our surveys, engage with our landing pages, explore our B2B websites, and purchase our products and services. The problem is that there are a lot of things that affect whether people open our emails or not: the time of day, the weather, and, yes, the subject line.
B2B, Blog, Social Media, Social Media Marketing / 13.11.2015
The Benefits of Facebook’s Push to Have Marketers Pay for Advertising
Earlier this year I sat in a marketing meeting led by an agency focused on helping Mississippi businesses (and really businesses across the Southeast) realize the potential of social media and digital advertising. One of the presenters made the comment, “Yes, Facebook is pushing businesses to spend money on advertising, but it’s really good for us as marketers. It affirms our position that social media is a relevant advertising media.”
B2B, B2B Websites, Blog, Business, Design, Marketing Ideas, SEO, Uncategorized / 10.11.2015
4 Essential Elements Missing From Your B2B Website
If your B2B webpage is drawing in visitors but you aren’t seeing any conversions, start by checking to make sure your site has these four essential elements....
Blog, Marketing Ideas, Mississippi Business, Photography / 07.11.2015
Find the Right Mississippi Location for Your Company Christmas Card Photo
A few years ago, one of our clients wanted to shoot a photo for their Christmas cards on-location at a new Elvis statue in town. Originally we were hoping to have Elvis wear a company t-shirt and while that was allowed let me say that putting a t-shirt on a statue is much harder than I expected. So we settled for just adding a scarf.
B2B, B2B Websites, Blog, Design, Marketing Ideas, Mississippi Business, SEO, Uncategorized / 05.11.2015
Changes to Expect for B2B Websites in 2015
Technology is ever changing. We continuously move forward and progress and that means making some changes along the way. Think back to websites ten years ago and compare them to the web designs of today. They are totally different, and will continue to change in 2015 and beyond.
