B2B, Blog, Business, Marketing Ideas, Mississippi Business, Uncategorized / 28.08.2015
What Does Your Inaction Cost Your Company?
Blog
Blog, Capital Campaigns, Marketing Ideas, Mississippi Business, Non-Profits, Uncategorized / 27.08.2015
11 Mississippi Non Profit Blogs to Brag About
In 2014 the Chronicle of Philanthropy named Mississippi as the second most generous state for giving 5% of its income to charity. With so many willing givers, the state’s non profits already have a headstart on organizations in some other states....
B2B, Blog, Business, Mississippi Business, Uncategorized / 27.08.2015
How to be Unpopular with Your B2B Inbound Marketing Team
William Shakespeare wrote, “Love all, trust few, do wrong to none.” According to a study by the Fournaise Group, 80% of CEOs don’t trust their marketers....
Blog, Email Marketing, Marketing Ideas, Uncategorized / 26.08.2015
Email Newsletters: Best Practices
Email newsletters can be a tricky subject. What should I write about? How long should it be? Subject lines? Lions, tigers, and bears! Oh my!
B2B, B2B Websites, Blog, Business, Mississippi Business, Uncategorized / 26.08.2015
Understanding Competition Through Market Research
Market research can be a daunting term for many small business owners, but it is a crucial factor in a successful business. Market research provides valuable insight that reduces risks, predicts industry trends, and helps you see overlooked opportunities. The following tips can help you understand your market and competitors, identify their strengths and weaknesses, and uncover possible opportunities.
B2B, B2B Websites, Blog, Business, Marketing Ideas, Mississippi Business, SEO, Social Media, Social Media Marketing, Uncategorized / 26.08.2015
B2B Inbound Marketing: Hiring In-House vs an Inbound Agency
Hiring a B2B inbound marketing or social media strategist for your company will follow similar guidelines, but if you haven’t hired for this position yet, be prepared to create some new guidelines....
B2B, B2B Websites, Blog, Business, Uncategorized / 26.08.2015
How To: Asking Your B2B Customers For Referrals
What makes word of mouth marketing so difficult is you have to do something spectacular to get people to talk about it. It’s easier to do when you sell something really fun like the latest technological gadget, but what about when you sell boxes or...
Blog, Business, Mississippi Business, SEO, Uncategorized / 26.08.2015
7 Basic Inbound Marketing Definitions
A Clutch Marketing survey earlier this year reported 74% of small and mid-sized businesses in the U.S. have a website with another 9% planning to add one this year. Websites are only the beginning for a digital marketing strategy, however. Now SMBs are venturing into the world of apps, social media, online advertising, videos and more.
As we talk to Mississippi businesses and companies from other states, we encounter both company owners and marketers familiar with inbound marketing and those who haven’t heard the term before. In either case, getting the terminology right can be a challenge for even the savviest of marketers. We’ve created a resource of the top terms you’ll want to know as you research digital and inbound marketing and consider working with an inbound marketing agency.
Blog, Non-Profits, Social Media, Uncategorized / 25.08.2015
8 Ways to Win Favor with Your Non Profit Board of Directors
Well over a decade ago, a newly forming chamber of commerce hired me to direct the founding, mission, and work of their new organization. Fresh out of college, I had no idea how to lead an organization or a board of directors. I still often...
Blog, Business, Home Builder Marketing, Marketing Ideas, Pinterest, Social Media, Uncategorized / 25.08.2015
Pinterest vs. Houzz: Choosing the Best for Your Home Improvement Co.
Both Pinterest and Houzz offer image driven platforms for promoting your home improvement company's work, but which platform would be the best for your business?...