We all tend to stick with what we know. It’s our comfort zone. For our agency, Constant Contact has been a comfort zone. We know how the templates work and what to expect with deliverability. As we continually re-evaluate our clients needs, we’ve realized that while most of our clients benefit from email marketing, some need other services offered in different ways.
Inbound marketing allows us, Mississippi businesses, to reach people all over the world, however, we also recognize the dangers lurking in the online world. Today Matt Rose with VM2, a Mississippi based IT solutions company, shares some tips to keep your company safe.
Internet videos aren’t just for watching cats. Youtube is the second most popular search engine with more than 3 billion searches a month. People like video because it is a convenient, entertaining and personal way to obtain information.
When you first begin your new inbound marketing campaign, we usually recommend you start by writing and publishing one blog post per week, creating an editorial calendar for your social media so that your posting at least once a day, and sending an email to your contacts at least once a month. After you start creating your own B2B website content, you're probably going to realize that creating new content can be difficult and time consuming at times. You may even be saying to yourself, “I’m not a writer! My worst subject in school was English! How am I supposed to run my business if I’m writing all this stuff?”
As a digital marketing agency who works with B2B websites and nonprofit websites, we have heard this worried statement so many times. When we bring up the possibility of using Google Adwords as a marketing tool, our clients balk at the idea. But fear not, dear readers! Google actually takes some serious precautions when it comes to fraudulent clicking.
We recently spoke with an organization who comes in contact with thousands of prospects each year. They struggle with getting each prospect the right information at the right time in their buying cycle. Not every prospect is a qualified buyer (we all run into those “tire kickers”), so they really need a way to quickly and easily separate the serious buyers from the curious information seekers.
At the end of last year, Adestra released it’s 2015 Subject Line Analysis Report. We strongly suggest you go and download this handy reference which includes information for various industries. As consumers receive more and more marketing emails, getting the subject line right--which increases opens and clicks--becomes even more important. The competition for the click is stiff.
A well-built website site can be a huge asset to any B2B advertising campaign. If you’re just getting started, you may be wondering what would be the best website platform for your business....
Late this summer CNBC announced it expects digital advertising to take the number one position in advertising budgets in 2016. So it’s no surprise being technologically savvy finds it’s way into the top list of CMO characteristics going into 2016....
If you’re a nonprofit organization using inbound marketing and you’ve used crowdfunding for your capital campaign, then you might have heard of Peer-to-Peer fundraising. The terms crowdfunding and Peer-to-Peer fundraising (a.k.a P2P) are often used interchangeably, but they are actually quite different.