Last week, I had the opportunity to be packed in a tiny orange room with about 100 other people for a workshop at a leadership conference for a nonprofit organization that works with addicts and domestic abuse survivors. The speaker, Bill Natalzia Northeast Regional Director of Celebrate Recovery, and staff did their best to cram as many of us in as possible.
With over 65 million business Facebook accounts (and more being added every day), making an impact with social media takes creativity, personality and consistency. Local medical clinics have an advantage over large conglomerates because they can move more quickly and create content specific to their patients and communities. How does your clinic move beyond generic content to actually making an impact in your community?
Non-profit communications and marketing directors receive a lot of suggestions, advice and sometimes commands about how to improve the marketing strategy of their organization. The lines between advertising, marketing and public relations are continually blurred and with the rise of social media, well, everyone is now a marketing guru.
We asked non-profit pros for the worst marketing advice they’ve ever received and we received more answers than we expected. So many answers dealt with social media for non profits that we created an entire post dedicated to that one aspect of non-profit marketing.
So grab a cup of joe and take a trip through the land of non-profit marketers. Maybe we can unearth a few mistakes you can avoid in your next campaign.
Inbound marketing is a bit like archery. You can’t just shoot up in the air and expect to hit your target. To be successful you have to aim strategically. Nonprofit organizations in particular tend to want to reach as many people as they can. They often do this by making their inbound marketing campaigns as generic as possible. Ultimately, in an effort to please everyone, those generic inbound marketing campaigns will reach no one. When compiling your marketing campaign, you want to aim at your buyer persona.
We did a little research this week, trying to find the top companies really blowing Houzz out of the water. With over 1.5 million professional profiles on the website, finding the best has been a little harder than we thought. So we did a little grass roots searching ourselves and are bringing you a short list of pros who are doing more than most when it comes to the top home improvement platform.
It’s hard to lose a client. I can only imagine how hard it is to lose a client your agency has served for over 20 years and one you’ve helped catapult ahead of the competition. Last month The Richards Group acknowledged it’s long-time client Chick-Fil-A had decided it was time to move on.
Houzz projects offer you all the space you want to share pictures, descriptions and keywords of your latest project. Beyond your own profile, the site also features feature projects by professionals through its Advice and Stories section. Getting your projects featured doesn’t take a lot of money (in fact, it’s free) but it does take a little planning and work.
Specific editorial guidelines for feature articles can be found on the site. We’re going to break down how you can ensure your projects meet these guidelines and increase your chances of being featured by one of the site's editorial writers. If you're creating a Houzz marketing strategy, you'll want to set having your project selected for a feature as a goal.
During an initial meeting with a contractor or home improvement retailer, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. Homeowners who are planning to build or remodel already have Houzz ideabooks filled with images of what they’d like to see in their homes. They’re showing you these images with the hopes of having their home turn out like those in the pictures.
