Last year, our agency was contacted by a medical clinic with some concerns about their online presence, specifically how they appeared on Google. If we’re truly honest with ourselves, we’re all a little obsessed about how we appear on this major search engine. We cannot control some of the ways we appear due to the mysterious algorithm that changes every so often. While we can’t control the algorithms, there are other pieces we can control.
Blog
Blog, Social Media, Social Media Marketing, Uncategorized / 11.04.2016
Big Changes in Social Media Rules for Summer 2016
Blog / 08.04.2016
Grapevine Communications in the Digital World
Anybody remember the California raisins who used to sing “Heard it through the grapevine”? Here’s a fun little refresher for you if you need it:
B2B, Blog, Business, Marketing Ideas, Medical Marketing, Mississippi Business, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 07.04.2016
Deleting negative online reviews? Find a better way.
The number one objection we hear from people about opening social media accounts is "what if someone posts negative online reviews?". At this point, your customers, clients, supporters or patients are online, and they are talking about you. The real question is "are you listening?".
Receiving that first bad review stings, I won't lie to you. Try as you may, neither you and I will please all our customers all the time. We are human, and we just plain mess it up sometimes. If we get lucky, we have a chance to fix it.
Blog, Design / 05.04.2016
Church Graphic Design Doesn’t Have to Be Bad
Last year a local church asked us to help them create a marketing plan and some marketing pieces to promote an upcoming revival service. Later, we also helped them create some graphic elements to help tie together and promote a long range plan.
My brother-in-law is a minister and I mentioned to him how really bad a lot of the available church graphic design is and he agreed. Many of the templates available for churches are either poor quality, cheesy or looked like a concert poster. It's time for Christians, churches and nonprofits to stop believing graphics have to be bad or subquality just because they are Christian or charity related.
Like many non profits, churches often get caught in the fear of spending money on promotions because it’s not a part of their service. Couldn’t those dollars be better spent feeding the poor, caring for orphans or buying Bibles for a 3rd world country? After all, Jesus’ ministry wasn’t ever pretty.
It’s a hard line to walk. So let’s start with the basics.
Blog, Business, Facebook, Uncategorized / 26.03.2016
Facebook, the First Amendment and Your Business
Blog, Email Marketing / 24.03.2016
Why B2B Email Marketing is Like Cupcakes
If you’re like me, then you have several email accounts. You probably also have way too many emails in your inboxes! I have my work email address, my main email address and a couple go to email addresses I only use if I’m required to give an email address but I’m not sure if I really want to be signed up for an offer. On top of all this, I’m also subscribed to several newsletters and blog update emails because I obviously need more to read everyday.
