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Blog, Business, Home Builder Marketing, Marketing Ideas, Mississippi Business, Trade Show Ideas, Uncategorized / 10.05.2018

trade show cell phone guyBusiness trade shows present opportunities to promote your business, your brand, and your products and services. The people who attend these events have a genuine interest in your products or business. So why not use this is a way to have face-to-face interaction with potential buyers or loyal consumers.

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Blog, Social Media Marketing, Trade Show Ideas, Uncategorized / 26.04.2018

Our local Chamber of Commerce held its annual business expo this week. I’ve been working with a couple of clients getting booths ready and researching creative trade show ideas that work. Gathering the attention of busy and often times distracted event goers becomes a major focus for businesses. Here are four businesses who used their space in insightful, fun ways.  (As a disclaimer, one of these companies became a client after the writing of this article. The others are not my clients but they had some creative ideas.)
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Blog, Social Media, Social Media Marketing, Uncategorized / 26.04.2016

social media graphics, online reviews "It really can't be that difficult," he said as he ran one hand through his hair and held onto his coffee cup for dear life with the other hand. "We post to social media and we get results, but we just can't seem to get a handle on the consistency." This business owner, like many others we've met, knows social media can work. In fact, in the latest report by Social Media Examiner found 92% of marketers reports social media is important to their business. However, keeping a consistent presence on the right platforms, isn't as easy it should be. We're sharing our tried and true strategy for punching up your social media with a consistent voice and engagement response.
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B2B, B2B Websites, Blog, Business, Social Media, Social Media Marketing, Uncategorized / 14.04.2016

We recently tackled social media for a company that sells technical goods to businesses. Every company with more than 3 employees uses these products (your company has bought this type of product, I promise). But the technical aspect of the product can get so clunky it’s hard to discuss on social media. So we were challenged with using social media to soften the image of the company, to brand the company as one with solutions for real problems and to speak in terms the average business owner or office manager can understand. Most importantly, we wanted to drive traffic to their B2B website. We looked at the product and the company from every angle and we’ve started to create some content that educates and even makes you laugh a little. Want to know our secrets? If one company has trouble discussing technical sales on social media, I expect others do too. Try using these ideas to add a little creativity to your social updates.
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B2B, Blog, Business, Marketing Ideas, Medical Marketing, Mississippi Business, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 07.04.2016

Find a better way for handling negative online reviewsThe number one objection we hear from people about opening social media accounts is "what if someone posts negative online reviews?". At this point, your customers, clients, supporters or patients are online, and they are talking about you. The real question is "are you listening?".

Receiving that first bad review stings, I won't lie to you. Try as you may, neither you and I will please all our customers all the time. We are human, and we just plain mess it up sometimes. If we get lucky, we have a chance to fix it. 

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B2B Websites, Blog, Mississippi Business, Non-Profits, SEO, Uncategorized / 26.02.2016

website design

Websites are like homes: the design and content gets a little outdated over time. Just like your home, your B2B website has a few options for updating: freshen it up a bit, remodel it, or sell it and move.

Your decision depends a lot on your needs and how much you want to drive traffic to the website for your B2B business. We have a couple of clients who are either currently finishing website redesigns or looking at the option of a website redesign. We start the discussion with a few questions:
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B2B, B2B Websites, Blog, Business, Marketing Ideas, Mississippi Business, SEO, Uncategorized / 26.01.2016

“I don’t think pay-per-click advertising will work for me. What if my competitor clicks just to run up my rates?” google_logo_3D_online_medium

As a digital marketing agency who works with B2B websites and nonprofit websites, we have heard this worried statement so many times. When we bring up the possibility of using Google Adwords as a marketing tool, our clients balk at the idea. But fear not, dear readers! Google actually takes some serious precautions when it comes to fraudulent clicking.

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Blog, Business, Marketing Ideas, Mississippi Business, Uncategorized / 26.12.2015

Staying memorable as a business doesn’t mean just giving quality customer service and having awesome products, although those definitely go a long way. Your image, reputation, service, and products play equal roles in keeping your business at the forefront of your customer’s minds. We guarantee that you can recognize Nike by just their logo, but not because their logo is special. It’s just a swoosh. You recognize them because they offer quality products at decent prices consistently as well as giving you the feeling of being healthy (even if you are eating a twinkie in your yoga pants).

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Blog, Business, Email Marketing, Mississippi Business, Uncategorized / 02.12.2015

marketing to working women

A survey last year by Custora shows customer acquisition via email has quadrupled over the last 4 years. For small businesses, one of the major roadblocks to starting and sustaining an email marketing campaign is building their list. If you never start, you’ll never reach your goal, so let’s get started with a good list of current customers who want to hear your message.

  1. Ask for it.

If you’ve noticed, all the big box stores are asking for your email address. Why? Because they know customers respond to email marketing. When a customer buys from your retail location or schedules a service with your company, ask for their email address. You can start by emailing a receipt or a thank you for your purchase email.

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