In 2019, Pinterest gained a whopping 51 million new users worldwide. Five million of those users were from the United States. Why should these numbers matter? Because Pinterest is the most popular app used to make buying decisions including major life purchases. In fact, 85%...
You can have the most award-winning marketing strategy in the world but if your business or organization’s customer experience is bad, no amount of great marketing will erase it. In today’s digital age of information, the whole world’s gonna know when a customer, patient or...
With the anonymity of social media, chat apps, and text messaging, cyberbullying has transitioned from the halls of high school to the workplace. ...
When I was growing up, I dreamed of being a rock star. My lack of musical talent put a major dent in this dream, nevertheless, I spent hours in front of my mirror, clad in funky makeup and mismatched clothes, lip-syncing my heart out to...
We’ve finally adjusted to marketing to millennials, and it’s time to prepare for another switch, marketing to Gen Z. ...
One of the first budget items to be slashed in a recession is marketing. By preparing your marketing strategy to withstand an economic slowdown, you can continue reaching your existing customers and new customers while your competitors fade into the background. Not only will these...
When I meet with a medical clinic to discuss social media marketing inevitably they’ll ask about turning off reviews on Facebook or the dangers of negative comments. ...
Facebook continues to be the number one social media app in the world in 2020 and we don't see that changing anytime soon but Facebook definitely isn't the only platform your target audience is using in the new decade. As video and visual content, in...
Last year my son decided he wanted to try wearing contacts. Cool, right? Except our vision insurance changed their coverage to either glasses or contacts. A podcast to which I’d been listening for over a year had an advertiser that offered a discount code to...
Social media seems to reign as king of digital marketing platforms, but blogging has been around since basically the inception of the internet and at one time it seemed to be “the thing” that everyone was doing. But in a world where we make known...