Artificial intelligence (AI) is gaining ground in business settings every day. For marketers, AI offers new ways to manage data and connect with customers. ...
How do I get on the front page of Google? The question is as common for digital ad agencies as “how do I become a millionaire?” is to financial consultants. And the answer is just as complicated. Further frustrating the process is Google’s changing algorithm...
A year ago Facebook announced major changes to its algorithm spurring many of our clients to email or text us with questions on how the changes would affect their advertising. Is it even still worth publishing content to Facebook anymore? Instagram is the shiny new star...
If you haven’t tested your digital ads, Facebook and Google Ads have made the process easier than ever. Here’s how....
I love charts and graphs, but I’ve got to be honest, some of the quarterly marketing reports out there with colorful lines and donut graphs make my eyes cross....
When starting a new business, your marketing budget is likely going to be slim to nonexistent and, for a while, your only option may be to handle marketing yourself. But when your business begins to find success and your workload increases, your marketing efforts may...
Everyone says they have the best customer service but only a few can prove it. Be one of the few. Let your happy customers tell their story....
Whether a company employs one in-house salesperson or a team of folks working inside and outside sales leads, every home improvement contractor can benefit from the organization of a CRM. ...
What a year it’s been for social media marketing! This year’s campaigns have been more extra than ever--extra fun, extra user-friendly, extra engaging, and, for some, extra controversial (lookin’ at you, Nike and Snapchat). In part one of this two-part mini-series, we’re taking a look...
Facebook lead ads allow you to capture the information you need to fuel your lead generation engine without spending valuable time creating checklists and ebooks (although you can use lead ads to generate downloads of those items as well)....