Let’s talk marketing videos. Videos are one of the most effective ways to reach your target audience. From TV spot ads to how-to and explainer videos for your website, marketing videos offer a powerful way to connect with your target audience. Take a look at...
In the summer of 2020 Apple announced plans to implement new privacy protections on their devices as part of their iOS 14 rollout....
Evergreen content is one of those marketing buzzwords that everyone hears but not everyone understands. The quick definition of evergreen content is content that is always relevant and fresh, no matter the time of year. Evergreen content differs from seasonal content, which is content relevant...
Google keyword planner provides a plethora of relevant keywords for your company, but outside of your website, how do you apply these keywords? ...
One of my first questions when people request SEO services centers around what they’re really asking....
After the wildest year in recent history, digital marketers of all niches and industries are re-grouping and gearing up for 2021’s digital marketing conferences. Many conferences are going virtual or at least offering a virtual experience as an option for those who aren’t keen on...
Some of the most interesting conversations aren’t about the COVID-19 vaccines themselves but about changing perceptions surrounding the vaccine. A task that falls squarely on the laps of marketers....
When we initiate a discussion about social media ads when a new client, one question inevitably arises: how much does it cost to run Facebook or Instagram ads?...
And as we round the corner into 2021, we’re all a little gun-shy of making sweeping plans for the new year. So what does a non profit social media strategy in a post-COVID world look like?...
Facebook/Instagram ads remain one of the most powerful digital marketing tools available but if your efforts feel a bit stale with your current target audience, it’s time for an update. Check out our three best ways to refresh your Facebook/Instagram ad audience. Custom Audiences Creating audiences based...