America (and the rest of the world) is in a weird time right now, possibly the weirdest time of my entire life. For the first time in our lives, we are living in a pandemic that has us echoing Tony Stark when he said, “I’m...
As advertisers pull back, lowering or eliminating their digital ad spend altogether, marketers are seeing digital ad rates decline....
This cheat sheet of digital ad analytic buzz words should help you not only understand what all the terms mean but why and when they are important to your business....
As big-box retailers with big-box budgets continue to crowd out small and mid-sized businesses, it’s more important than ever for us to band together and support each other....
We’re providing a few free or nearly free marketing resources start-ups can use to launch and grow their business whatever the economic climate....
Facebook Messenger is no longer just a place for messages between friends. The app now offers Stories and Ad options and the opportunity for brands to connect with customers on a more personal level. Leveraging Facebook Messenger to reach out to customers personally may seem like...
However gradual Google’s implementation maybe, a ban of third-party cookies can impact your digital marketing effectiveness. ...
In 2019, Pinterest gained a whopping 51 million new users worldwide. Five million of those users were from the United States. Why should these numbers matter? Because Pinterest is the most popular app used to make buying decisions including major life purchases. In fact, 85%...
You can have the most award-winning marketing strategy in the world but if your business or organization’s customer experience is bad, no amount of great marketing will erase it. In today’s digital age of information, the whole world’s gonna know when a customer, patient or...
With the anonymity of social media, chat apps, and text messaging, cyberbullying has transitioned from the halls of high school to the workplace. ...