“I need my phone to be ringing.”
“We need to get the customers into our store.”
“How do I know what we are doing is working?”
Have you ever said this in a staff meeting or a meeting with your marketing department? The real goal of any advertising campaign is to increase business. Agreed? But how do we separate the television commercial that promotes a one-day sale in the hopes of driving people in the door from a digital campaign that gradually works people down the lead generation funnel or builds your online reputation?
In the past, blogs were like online journals where people wrote about their experiences. Today, blogging has transformed into a tool nonprofits can use to regularly post and promote content about their cause. As an inbound marketing agency, we write over 30 blogs a month for our clients. We've seen the benefits nonprofits can reap from posting articles to their website. We’ve also seen some of the common pitfalls nonprofit organizations can fall into when they start blogging.
Almost every one of the nonprofits with which we work runs multiple events each year. A few of the medical clinics and B2B companies with which we work also run at least one event each year. We’ve also worked with companies who want to host online webinars. What do all these events have in common? They need a way to effectively manage event marketing services like E-mail reminders, registration, attendee management and follow up.