A survey last year by Custora shows customer acquisition via email has quadrupled over the last 4 years. For small businesses, one of the major roadblocks to starting and sustaining an email marketing campaign is building their list. If you never start, you’ll never reach your goal, so let’s get started with a good list of current customers who want to hear your message.
If you’ve noticed, all the big box stores are asking for your email address. Why? Because they know customers respond to email marketing. When a customer buys from your retail location or schedules a service with your company, ask for their email address. You can start by emailing a receipt or a thank you for your purchase email.