Congratulations! You’ve successfully launched your medical clinic website. You now have the foundation of your online presence set. The next step is helping potential patients find your website.
Earlier this summer, Winn-Dixie lost a lawsuit filed against it by Juan Carlos Gil. Gil, a blind Winn-Dixie customer, sued the grocery store because he could not use the Winn-Dixie website to search for coupons or refill his prescriptions. Gil has filed over 70 similar lawsuits alleging company websites violate the Americans with Disabilities Act.
Judge Robert Scola, of the Southern District of Florida ruled in favor of Gil because the Winn-Dixie website is so integrated with its physical stores that the website was also subject to ADA compliance.
Momentum Consulting grew out of a recognition that small and medium sized businesses often advertised haphazardly, throwing money at ads when their ad reps dropped in to see them with a great deal. Often these one-time deals left business owners with a sour taste because they saw little as a result of their one-time ad spend.
We wanted to offer business owners and now non profits the option of creating an actual strategy to use their advertising budget to drive sales. In this way, digital advertising is much like traditional advertising. It’s easy to boost a post on social media without giving a lot of thought to what you want to receive in return.
On social media, non profits are viewed the same as businesses. Each organization needs a professional page which comes with restrictions on how often organic posts are viewed by followers. Google treats non profit websites the same as business websites showing them in organic search results based on a complex algorithm of keywords, quality of traffic and content.
So how does a non profit decide where to spend their digital advertising budget?
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Today when people have a problem what do they do? They Google it. Patients constantly seek health information and new doctors online. Having a medical clinic website is no longer just option for healthcare clinics if they want to grow their practice, it’s a necessity.
Build Your Medical Clinic Site
The first and most important step to building an online presence is hiring the right website developer. After all, they are the ones who will create the online face of your medical clinic.Don’t be afraid to shop around and take your time choosing.
Last year when a non-profit signed a contract with our agency, we set some specific goals to help reach their organization's overall goals. Those goals included:
More than likely, when you set up your home improvement company’s website the designer added the code for Google Analytics. Maybe you’ve looked through the data a few times every month to see what your website traffic looks like, where it’s coming from and what’s working best. What you really want to know is more specifics about the people who are visiting your website and how your contractor marketing plan is working.
A few weeks ago one of our clients discussed a proposed marketing plan with us. One of his major concerns was how his sales department would handle an increase of prospects during their busiest season. Companies across the U.S. echo this company’s concern. How much new business can they handle before they need to hire new staff and can they generate enough new business to justify the increase in staff long term?
One of my favorite things about a new year is a fresh clean calendar, some new pens and highlighters and plenty of crisp, blank paper. It’s the thought of starting fresh, with new energy and expectation for the new year that excites me! I’ve written many times about my disdain for New Year’s resolutions, because who keeps those? However, I’m a firm believer in goals broken down into action steps. And new office supplies. Together those two can rule the world.
My husband loves to play Words with Friends. I stopped playing years ago because I’m too competitive and really didn’t want to put the time and effort into playing well. I wanted to see what letters I had, throw up a word and move on to the next thing. My husband on the other hand looks at the board from all angles. He studies word placement options, letters he has and what one additional letter could mean to his deck. He thinks about what opportunities he might create for his opponent if he plays a specific word in a specific place. He creates a strategy and as a result he wins a majority of the games he plays.
