Blog

Blog, Non-Profits, Uncategorized / 14.05.2016

Storytelling is the catchphrase of the day (or maybe year? decade?). It’s easy to talk about the scope of your work, you know, the number of animals you saved, the number of homes you built or the number of people you fed. But to your public they are all just numbers, until you’ve given them a face and told their story. If you’ve ever highlighted one of the people you’ve helped, you know all about the spike in engagement and website traffic that follows.

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Blog / 11.05.2016

storytelling and B2B inbound marketing strategyStorytelling is the catchphrase of the day (or maybe year? decade?). It’s easy to get caught up in the features and benefits of your widget or service, but you can only write about those so many times before your audience is bored or no longer interested. Once may even be too many times for some of the most technical of features of your products. But if you aren’t talking about your products, what are you talking about and how does that even benefit your business?

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B2B, B2B Websites, Blog, Uncategorized / 29.04.2016

B2B website wingsLet’s say you’ve taken the time to write a blog post for your B2B website. You’ve created a rich and compelling story as full of reliable statistics and practical information as it is emotion. You considered your audience when writing your piece and you’re sure it’s going to be a hit. You press the publish button and voilà! It’s out there for everyone to see and you eagerly await the response you get. You come back a week later and find “gasp” no one read it! What went wrong?

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Blog, Social Media, Social Media Marketing, Uncategorized / 26.04.2016

social media graphics, online reviews "It really can't be that difficult," he said as he ran one hand through his hair and held onto his coffee cup for dear life with the other hand. "We post to social media and we get results, but we just can't seem to get a handle on the consistency." This business owner, like many others we've met, knows social media can work. In fact, in the latest report by Social Media Examiner found 92% of marketers reports social media is important to their business. However, keeping a consistent presence on the right platforms, isn't as easy it should be. We're sharing our tried and true strategy for punching up your social media with a consistent voice and engagement response.
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Blog / 26.04.2016

ribbon_cutting2.jpgWhether you are hiring a new employee or buying from a new vendor, starting a new relationship can be tricky. In the last eight years Momentum Consulting has been working with growing businesses, we’ve started a lot of new relationships. We’ve found the key to getting it right from the beginning is knowing what to expect as we launch into the deep blue of inbound marketing

Before we ever reach this launching off point, we’re already going to have had a lot of conversations about your business, your goals, your dreams and even, on occasion, the weather. All this information will influence the strategy we work together to create to make sure you reach those goals so you can take advantage of a sunny day at the beach or a weekend skiing without worrying so much about work.

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Blog, Non-Profits, Social Media, Uncategorized / 20.04.2016

When I was working on my English degree at Mississippi State, I quickly learned the importance of editing and multiple drafts. It always perturbed me when my professors would hand me a paper covered in red marks and tell me to try again. But as one professor told me, “Your first draft will always suck.”  You never know how people will respond to what you’ve written until you have someone else read it. It wasn’t until I became a copywriter that I realized how much that statement applied to writing nonprofit blogs.

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Blog, Uncategorized / 17.04.2016

marketing strategy withou micromanagingHave you ever been in a meeting where everyone gets all excited about doing something? Maybe it’s about making a change in software or holding a big event. Whatever the “something” is, everyone is excited. Then you leave and a month later you get back together, get excited again but nothing ever gets done. Pretty soon you’re just phoning it in for those pep rallies because you know you’ll never actually see anything happen.

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B2B, B2B Websites, Blog, Business, Social Media, Social Media Marketing, Uncategorized / 14.04.2016

We recently tackled social media for a company that sells technical goods to businesses. Every company with more than 3 employees uses these products (your company has bought this type of product, I promise). But the technical aspect of the product can get so clunky it’s hard to discuss on social media. So we were challenged with using social media to soften the image of the company, to brand the company as one with solutions for real problems and to speak in terms the average business owner or office manager can understand. Most importantly, we wanted to drive traffic to their B2B website. We looked at the product and the company from every angle and we’ve started to create some content that educates and even makes you laugh a little. Want to know our secrets? If one company has trouble discussing technical sales on social media, I expect others do too. Try using these ideas to add a little creativity to your social updates.
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