William Shakespeare wrote, “Love all, trust few, do wrong to none.” According to a study by the Fournaise Group, 80% of CEOs don’t trust their marketers....
Email newsletters can be a tricky subject. What should I write about? How long should it be? Subject lines? Lions, tigers, and bears! Oh my!
Market research can be a daunting term for many small business owners, but it is a crucial factor in a successful business. Market research provides valuable insight that reduces risks, predicts industry trends, and helps you see overlooked opportunities. The following tips can help you understand your market and competitors, identify their strengths and weaknesses, and uncover possible opportunities.
Hiring a B2B inbound marketing or social media strategist for your company will follow similar guidelines, but if you haven’t hired for this position yet, be prepared to create some new guidelines....
What makes word of mouth marketing so difficult is you have to do something spectacular to get people to talk about it. It’s easier to do when you sell something really fun like the latest technological gadget, but what about when you sell boxes or...
A Clutch Marketing survey earlier this year reported 74% of small and mid-sized businesses in the U.S. have a website with another 9% planning to add one this year. Websites are only the beginning for a digital marketing strategy, however. Now SMBs are venturing into the world of apps, social media, online advertising, videos and more.
As we talk to Mississippi businesses and companies from other states, we encounter both company owners and marketers familiar with inbound marketing and those who haven’t heard the term before. In either case, getting the terminology right can be a challenge for even the savviest of marketers. We’ve created a resource of the top terms you’ll want to know as you research digital and inbound marketing and consider working with an inbound marketing agency.
Well over a decade ago, a newly forming chamber of commerce hired me to direct the founding, mission, and work of their new organization. Fresh out of college, I had no idea how to lead an organization or a board of directors. I still often...
Both Pinterest and Houzz offer image driven platforms for promoting your home improvement company's work, but which platform would be the best for your business?...
You’ve asked the question, or one of your employees has: who’s responsible for _______ on the website? Maybe it’s updating the staff page or changing out pictures on the home page or adding new products and services....
Your competitor just released a new video on YouTube. In fact, your spouse, your best friend and your mother just sent you links to it and told you how great it is. Now you feel like this:...