One of my goals this year is to read one business book every month. My selections so far have centered a lot around culture. I’m also listening to a lot of podcasts and again the topic always comes back to culture. We often think about the culture of a business in relation to a large corporation. Creating an effective company culture is easier, however, before you scale to the thousands of employees spread all over the globe.
So what does culture mean?
Congratulations! You’ve successfully launched your medical clinic website. You now have the foundation of your online presence set. The next step is helping potential patients find your website.
Earlier this summer, Winn-Dixie lost a lawsuit filed against it by Juan Carlos Gil. Gil, a blind Winn-Dixie customer, sued the grocery store because he could not use the Winn-Dixie website to search for coupons or refill his prescriptions. Gil has filed over 70 similar lawsuits alleging company websites violate the Americans with Disabilities Act.
Judge Robert Scola, of the Southern District of Florida ruled in favor of Gil because the Winn-Dixie website is so integrated with its physical stores that the website was also subject to ADA compliance.
Momentum Consulting grew out of a recognition that small and medium sized businesses often advertised haphazardly, throwing money at ads when their ad reps dropped in to see them with a great deal. Often these one-time deals left business owners with a sour taste because they saw little as a result of their one-time ad spend.
We wanted to offer business owners and now non profits the option of creating an actual strategy to use their advertising budget to drive sales. In this way, digital advertising is much like traditional advertising. It’s easy to boost a post on social media without giving a lot of thought to what you want to receive in return.
On social media, non profits are viewed the same as businesses. Each organization needs a professional page which comes with restrictions on how often organic posts are viewed by followers. Google treats non profit websites the same as business websites showing them in organic search results based on a complex algorithm of keywords, quality of traffic and content.
So how does a non profit decide where to spend their digital advertising budget?
Today when people have a problem what do they do? They Google it. Patients constantly seek health information and new doctors online. Having a medical clinic website is no longer just option for healthcare clinics if they want to grow their practice, it’s a necessity.
Build Your Medical Clinic Site
The first and most important step to building an online presence is hiring the right website developer. After all, they are the ones who will create the online face of your medical clinic.Don’t be afraid to shop around and take your time choosing.
Last year when a non-profit signed a contract with our agency, we set some specific goals to help reach their organization's overall goals. Those goals included:
More than likely, when you set up your home improvement company’s website the designer added the code for Google Analytics. Maybe you’ve looked through the data a few times every month to see what your website traffic looks like, where it’s coming from and what’s working best. What you really want to know is more specifics about the people who are visiting your website and how your contractor marketing plan is working.
A few weeks ago one of our clients discussed a proposed marketing plan with us. One of his major concerns was how his sales department would handle an increase of prospects during their busiest season. Companies across the U.S. echo this company’s concern. How much new business can they handle before they need to hire new staff and can they generate enough new business to justify the increase in staff long term?