In 2012, Kate Middleton, Duchess of Cambridge, stepped out in a pair of Marks and Spencers caramel court shoes. Following her appearance, M&S sold one pair of the shoes every two minutes for at least seven days. That’s over 5,000 pairs of shoes.
The Duchess isn’t the only one whose fashion choices matter to brands. Whether it’s a Super Bowl commercial or a SnapChat take-over, major brands turn to celebrities to promote their products and services. Celebrities aren’t just royalty or the Hollywood elite, sometimes they reign over online kingdoms with successful blogs, YouTube channels or social media profiles.