Anybody remember the California raisins who used to sing “Heard it through the grapevine”? Here’s a fun little refresher for you if you need it:
The number one objection we hear from people about opening social media accounts is "what if someone posts negative online reviews?". At this point, your customers, clients, supporters or patients are online, and they are talking about you. The real question is "are you listening?".
Receiving that first bad review stings, I won't lie to you. Try as you may, neither you and I will please all our customers all the time. We are human, and we just plain mess it up sometimes. If we get lucky, we have a chance to fix it.
Last year a local church asked us to help them create a marketing plan and some marketing pieces to promote an upcoming revival service. Later, we also helped them create some graphic elements to help tie together and promote a long range plan.
My brother-in-law is a minister and I mentioned to him how really bad a lot of the available church graphic design is and he agreed. Many of the templates available for churches are either poor quality, cheesy or looked like a concert poster. It's time for Christians, churches and nonprofits to stop believing graphics have to be bad or subquality just because they are Christian or charity related.
Like many non profits, churches often get caught in the fear of spending money on promotions because it’s not a part of their service. Couldn’t those dollars be better spent feeding the poor, caring for orphans or buying Bibles for a 3rd world country? After all, Jesus’ ministry wasn’t ever pretty.
It’s a hard line to walk. So let’s start with the basics.
If you’re like me, then you have several email accounts. You probably also have way too many emails in your inboxes! I have my work email address, my main email address and a couple go to email addresses I only use if I’m required to give an email address but I’m not sure if I really want to be signed up for an offer. On top of all this, I’m also subscribed to several newsletters and blog update emails because I obviously need more to read everyday.
“Evergreen” used to refer to those trees that didn’t lose their leaves during the dead of winter. Even when the snow fell (which in Mississippi is at best every couple of years) they stayed green. Today, the term also applies to marketing and advertising material which no matter the season can always be expected to remain profitable, useful and relevant.