If you’re like me, then you have several email accounts. You probably also have way too many emails in your inboxes! I have my work email address, my main email address and a couple go to email addresses I only use if I’m required to give an email address but I’m not sure if I really want to be signed up for an offer. On top of all this, I’m also subscribed to several newsletters and blog update emails because I obviously need more to read everyday.
“Evergreen” used to refer to those trees that didn’t lose their leaves during the dead of winter. Even when the snow fell (which in Mississippi is at best every couple of years) they stayed green. Today, the term also applies to marketing and advertising material which no matter the season can always be expected to remain profitable, useful and relevant.
We were coming up on the second anniversary of Momentum Consulting. I had an infant daughter and a toddler at home and was working a “day job” 30 hours a week. I was exhausted and splitting my time between a job that paid and my consulting work which was still sputtering along.
Your sales team routinely sends out quotes in the 6 or 7 figure range, and yet your marketing department is banking on giving away content as a strategy for gaining new clients. How does that really work to lure in B2B customers with a free offer and expect them to spend top dollar for your product or service?
Companies often start out on social media confused and even a little overwhelmed. They’re looking at Facebook, Twitter, Pinterest, Instagram, Houzz, SnapChat, Tumblr and the list just keeps growing. How do you keep up with all these accounts and still get other work accomplished?