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Blog, Non-Profits, Social Media, Uncategorized / 13.09.2016

worst nonprofit marketing advice

Marketers have been honing their social media skills for well over ten years. Yet everyday nonprofit communications teams hear well-meaning suggestions from co-workers, board members and even dear Aunt Sally. While it may feel like you're working in a silo pecking out social media updates, creating the perfect ad and carefully targeting an audience, you are not alone. In fact, most of us feel your pain because we’ve heard that awful advice ourselves.

Because we all need to take a break, roll our eyes and even giggle a little, we’ve compiled the top 12 worst social media advice we’ve received for you to enjoy.

Blog, Uncategorized / 09.09.2016

marketing vs sales carrying the load together

 

“I need my phone to be ringing.”

“We need to get the customers into our store.”

“How do I know what we are doing is working?”

Have you ever said this in a staff meeting or a meeting with your marketing department? The real goal of any advertising campaign is to increase business. Agreed? But how do we separate the television commercial that promotes a one-day sale in the hopes of driving people in the door from a digital campaign that gradually works people down the lead generation funnel or builds your online reputation?

Blog, Uncategorized / 07.09.2016

online privacy

In 2010 when Facebook released it’s “check-in” feature, I checked-out. I didn’t check out of Facebook, but I did check out of the location feature. I remember clearly sitting at a lunch with a large group of friends and one of them took a picture, checked into the restaurant and started tagging all of us. I didn’t mind her posting the image, but I stopped her before she tagged me.

Why? I simply don’t want everyone to know where I am at all times. I also don’t post images from family vacations while we are away. I don’t talk about upcoming events where the whole family will be gone at the same time. It’s a safety issue for myself and my family.

This summer I led a breakout session at an annual conference and we talked about protecting online privacy and storytelling for some fantastic adoption and foster agencies. We’re reading news projecting the death of text-only statuses on Facebook in the next three years, which mean images and videos are only going to become more important.

Blog, Non-Profits, Social Media, Social Media Marketing, Uncategorized / 30.08.2016

In an earlier blog, I described some interesting tips I learned in a social media workshop at a nonprofit leadership conference earlier this month. Bill Natalzia Northeast Regional Director of Celebrate Recovery did an excellent job. There was plenty of great information in the workshop, and I was glad I scarfed down my turkey sandwich and skipped half my lunch break to get a good seat.

Blog, Social Media, Social Media Marketing / 17.08.2016

In journalism school, we were trained to think about pictures and graphics to go with every article. Working on the college newspaper, we were fortunate the photographer from the public relations department would share photos with us for the front page. For other stories, we had a few staff photographers. And then we encountered the story with no professional and no amateur photographer around, and we just had to shoot a few pictures ourselves. (These were the days before phone cameras, so we had to have a tensy bit of knowledge of photography.) However the situation played out, when we assigned articles every week we always asked “what artwork will go with this?”.

Blog, Non-Profits, Uncategorized / 16.08.2016

nonprofit blogs inbound marketing plan pitfallIn the past, blogs were like online journals where people wrote about their experiences. Today, blogging has transformed into a tool nonprofits can use to regularly post and promote content about their cause. As an inbound marketing agency, we write over 30 blogs a month for our clients. We've seen the benefits nonprofits can reap from posting articles to their website. We’ve also seen some of the common pitfalls nonprofit organizations can fall into when they start blogging.