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Blog, Pinterest, Social Media, Social Media Marketing, Uncategorized / 30.09.2017

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Is Pinterest dying? Not according to CEO, Ben Silbermann, or any digital marketing expert worth their salt. While it’s true that Pinterest gets little respect by social network standards, the truth is Pinterest doesn’t truly fit the criteria of a social network, therefore it shouldn’t be compared to the likes of Facebook or Instagram.

Blog, Uncategorized / 26.09.2017

Content marketing is an essential force in today’s marketing strategies yet a 2013 survey conducted by B2B magazine revealed that a third of B2B marketers don’t know where their leads originate because they don’t track them. As an inbound marketing agency, we understand the importance of content audits and how it can change your business’s entire marketing outlook. In today’s blog, we’re beginning a three-part series giving you an in-depth look at content audits starting with exactly what a content audit is and why your business or company needs it for a successful content marketing plan.

Blog, Uncategorized / 14.09.2017

Online content. You’ve heard the term, and you know it’s key for your online marketing strategy, but perhaps you don’t fully understand all of the elements that make up online content. You see, online content is so much more than well-written, informative words. It’s content with a purpose, with each page designed specifically and intentionally to both inform viewers and to be promoted as valued content worthy of high search engine ranks. From headlines to meta-descriptions to alt text for images, every piece of your content from beginning to end should be working to increase web traffic long after it’s posted to the web.

Blog, Facebook, Social Media, Social Media Marketing, Uncategorized / 10.09.2017

 

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Facebook Live! videos have come a long way in the two years since the service launched platform wide. The live streaming tool has been used for almost everything from broadcasting family events like gender reveals and birthday parties to important news events and business launches. Facebook makes no apologies for prioritizing those live streams in their newsfeeds. So why do so many businesses shy away from the camera?

Blog, Facebook, Marketing Ideas / 28.08.2017

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On January 11th, 2018, Mark Zuckerberg announced plans to reset the Facebook algorithm in an effort to make “meaningful social interactions” priority over “relevant content,” which had been the focus of the algorithm in recent years. With friends and family now being prioritized over public content, marketers and business owners are now questioning how the changes will affect paid advertisements.