Blog

Blog, Social Media, Social Media Marketing / 17.08.2016

In journalism school, we were trained to think about pictures and graphics to go with every article. Working on the college newspaper, we were fortunate the photographer from the public relations department would share photos with us for the front page. For other stories, we had a few staff photographers. And then we encountered the story with no professional and no amateur photographer around, and we just had to shoot a few pictures ourselves. (These were the days before phone cameras, so we had to have a tensy bit of knowledge of photography.) However the situation played out, when we assigned articles every week we always asked “what artwork will go with this?”.

Blog, Non-Profits, Uncategorized / 16.08.2016

nonprofit blogs inbound marketing plan pitfallIn the past, blogs were like online journals where people wrote about their experiences. Today, blogging has transformed into a tool nonprofits can use to regularly post and promote content about their cause. As an inbound marketing agency, we write over 30 blogs a month for our clients. We've seen the benefits nonprofits can reap from posting articles to their website. We’ve also seen some of the common pitfalls nonprofit organizations can fall into when they start blogging.

Blog, Facebook, Marketing Ideas, Uncategorized / 10.08.2016

Facebook events vs event brite, events and E-mail marketingAlmost every one of the nonprofits with which we work runs multiple events each year. A few of the medical clinics and B2B companies with which we work also run at least one event each year. We’ve also worked with companies who want to host online webinars. What do all these events have in common? They need a way to effectively manage event marketing services like E-mail reminders, registration, attendee management and follow up.

Blog, Social Media, Social Media Marketing, Uncategorized / 10.08.2016

 

negative social mediaCopyright: <a href='https://www.123rf.com/profile_cluckva'>cluckva / 123RF Stock Photo</a>

Negative comments, tweets, and posts on your nonprofit’s social media page can range from ruining your morning to ruining your career. Often the mission of a nonprofit centers around a divisive issue. You’re passionate about providing services to those you help and telling your success stories, but that segment of the population who is just as passionate about opposing you will eventually find you. You can ignore someone’s posts on their own Facebook or Twitter feed, but how you handle the situation when they bring it to your feed says a lot about you and your organization.

Blog, Non-Profits, Uncategorized / 03.08.2016

 

social media marketing conference

Last week, I had the opportunity to be packed in a tiny orange room with about 100 other people for a workshop at a leadership conference for a nonprofit organization that works with addicts and domestic abuse survivors. The speaker, Bill Natalzia Northeast Regional Director of Celebrate Recovery, and staff did their best to cram as many of us in as possible.

Blog, Facebook, Medical Marketing, Social Media, Social Media Marketing, Uncategorized / 26.07.2016

Hipaa and social media

With over 65 million business Facebook accounts (and more being added every day), making an impact with social media takes creativity, personality and consistency. Local medical clinics have an advantage over large conglomerates because they can move more quickly and create content specific to their patients and communities. How does your clinic move beyond generic content to actually making an impact in your community?

Blog, Non-Profits, Uncategorized / 26.07.2016

worst non profit marketing advice

Non-profit communications and marketing directors receive a lot of suggestions, advice and sometimes commands about how to improve the marketing strategy of their organization. The lines between advertising, marketing and public relations are continually blurred and with the rise of social media, well, everyone is now a marketing guru.

We asked non-profit pros for the worst marketing advice they’ve ever received and we received more answers than we expected. So many answers dealt with social media for non profits that we created an entire post dedicated to that one aspect of non-profit marketing.

So grab a cup of joe and take a trip through the land of non-profit marketers. Maybe we can unearth a few mistakes you can avoid in your next campaign.

Blog, Non-Profits, Uncategorized / 29.06.2016

inbound marketing, buyer persona, target marketInbound marketing is a bit like archery. You can’t just shoot up in the air and expect to hit your target. To be successful you have to aim strategically. Nonprofit organizations in particular tend to want to reach as many people as they can. They often do this by making their inbound marketing campaigns as generic as possible. Ultimately, in an effort to please everyone, those generic inbound marketing campaigns will reach no one. When compiling your marketing campaign, you want to aim at your buyer persona.