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Blog, Non-Profits, Uncategorized / 26.07.2016

worst non profit marketing advice

Non-profit communications and marketing directors receive a lot of suggestions, advice and sometimes commands about how to improve the marketing strategy of their organization. The lines between advertising, marketing and public relations are continually blurred and with the rise of social media, well, everyone is now a marketing guru.

We asked non-profit pros for the worst marketing advice they’ve ever received and we received more answers than we expected. So many answers dealt with social media for non profits that we created an entire post dedicated to that one aspect of non-profit marketing.

So grab a cup of joe and take a trip through the land of non-profit marketers. Maybe we can unearth a few mistakes you can avoid in your next campaign.

Blog, Non-Profits, Uncategorized / 29.06.2016

inbound marketing, buyer persona, target marketInbound marketing is a bit like archery. You can’t just shoot up in the air and expect to hit your target. To be successful you have to aim strategically. Nonprofit organizations in particular tend to want to reach as many people as they can. They often do this by making their inbound marketing campaigns as generic as possible. Ultimately, in an effort to please everyone, those generic inbound marketing campaigns will reach no one. When compiling your marketing campaign, you want to aim at your buyer persona.

Blog, Uncategorized / 21.06.2016

We did a little research this week, trying to find the top companies really blowing Houzz out of the water. With over 1.5 million professional profiles on the website, finding the best has been a little harder than we thought. So we did a little grass roots searching ourselves and are bringing you a short list of pros who are doing more than most when it comes to the top home improvement platform.

Blog / 13.06.2016

bathroom--houzz--image.jpg

Houzz projects offer you all the space you want to share pictures, descriptions and keywords of your latest project. Beyond your own profile, the site also features feature projects by professionals through its Advice and Stories section. Getting your projects featured doesn’t take a lot of money (in fact, it’s free) but it does take a little planning and work.

Specific editorial guidelines for feature articles can be found on the site. We’re going to break down how you can ensure your projects meet these guidelines and increase your chances of being featured by one of the site's editorial writers. If you're creating a Houzz marketing strategy, you'll want to set having your project selected for a feature as a goal.

Blog, Home Builder Marketing, Uncategorized / 28.05.2016

During an initial meeting with a contractor or home improvement retailer, we often hear questions about using Houzz to drive phone calls, store visits and ultimately purchases. Homeowners who are planning to build or remodel already have Houzz ideabooks filled with images of what they’d like to see in their homes. They’re showing you these images with the hopes of having their home turn out like those in the pictures.

Blog, Non-Profits, Uncategorized / 14.05.2016

Storytelling is the catchphrase of the day (or maybe year? decade?). It’s easy to talk about the scope of your work, you know, the number of animals you saved, the number of homes you built or the number of people you fed. But to your public they are all just numbers, until you’ve given them a face and told their story. If you’ve ever highlighted one of the people you’ve helped, you know all about the spike in engagement and website traffic that follows.

Blog / 11.05.2016

storytelling and B2B inbound marketing strategyStorytelling is the catchphrase of the day (or maybe year? decade?). It’s easy to get caught up in the features and benefits of your widget or service, but you can only write about those so many times before your audience is bored or no longer interested. Once may even be too many times for some of the most technical of features of your products. But if you aren’t talking about your products, what are you talking about and how does that even benefit your business?