Journalistic integrity. In this digital age where everyone believes they’re a journalist thanks to the power of social media, and fake news is preferred over factual stories, journalistic integrity -- a standard that was once the most important quality a news outlet could possess -- appears to be pretty low on the priority list.
In the golden days of newspapers many local newspapers had church pages which allowed churches to reach the community with service times and special events. Many local papers still offer this feature but with subscriptions falling the reach has dwindled. Facebook Ads offer a similar solution for churches who want to reach their local community.
A February 2018 Shopaholics report confirms the decrease in website traffic from Facebook that social media marketers have experienced over the last year. From the second quarter of 2016 to the second quarter of 2017, referral traffic from Facebook to other websites decreased by 12.7%. Responsibility for this shift can be shared by Facebook's algorithm changes and Facebook users who are spending less time on the site and are viewing more videos.
Facebook’s live video streaming makes it easier than ever to stay connected with church members who are unable to attend your services. Streaming live on Facebook can be as easy as having a staff member or volunteer use their smartphone to stream services or events onto your church’s Facebook page or group.
In the first article in this series, we labeled your Facebook page as the public facing marketing piece for your church. Which allows your church Facebook group to be the family marketing piece, as in the place you share information your church family, but probably not everyone else, would have an interest in.
Think of a Facebook page as the public facing marketing for your church. Is your church using Facebook pages to the fullest? What do new members or non-members need to know about your church? Use this page as the place to promote all that information including:
One of my goals this year is to read one business book every month. My selections so far have centered a lot around culture. I’m also listening to a lot of podcasts and again the topic always comes back to culture. We often think about the culture of a business in relation to a large corporation. Creating an effective company culture is easier, however, before you scale to the thousands of employees spread all over the globe.
So what does culture mean?
Congratulations! You’ve successfully launched your medical clinic website. You now have the foundation of your online presence set. The next step is helping potential patients find your website.