ROI, KPI, CPC: Alphabet Soup of Analyzing Digital Ad Success

We routinely create reports for our clients to show how their digital advertising is performing. We view these reports weekly to keep track of which ads are garnering the response we want and which ones are costing too much with too few results. If you’re not...

Digital Marketing Resources for Small Businesses and Start-Ups

We’re in day two of social distancing in Mississippi due to the Coronavirus. Most of the country is ahead of us. As boredom and potential job losses press against us, many small businesses will sprout up either out of creativity or necessity, maybe even both. Whether...

2020 Pinterest Update

In 2019, Pinterest gained a whopping 51 million new users worldwide. Five million of those users were from the United States. Why should these numbers matter? Because Pinterest is the most popular app used to make buying decisions including major life purchases. In...