Almost ten years I launched Momentum Consulting to fill the need of small and mid-sized companies for a consistent marketing and advertising strategy. Originally, the digital marketing company consisted of me, my laptop and our family’s dining room table. The company eventually grew out of my house and beyond what I could do alone.
I waffled between limiting the company to my own capabilities or expanding and hiring staff. About that time I read the E-Myth by Michael Gerber. Gerber spelled out my two choices:
- Be a technician. A technician is hands on doing all the work. This business model allows you to only expand to the amount of work you can physically handle yourself.
- Be a manager. A manager delegates the actual work of the company to other technicians while they dedicate themselves to the business of the business.