Let’s say you’ve taken the time to write a blog post for your B2B website. You’ve created a rich and compelling story as full of reliable statistics and practical information as it is emotion. You considered your audience when writing your piece and you’re sure it’s going to be a hit. You press the publish button and voilà! It’s out there for everyone to see and you eagerly await the response you get. You come back a week later and find “gasp” no one read it! What went wrong?
The number one objection we hear from people about opening social media accounts is "what if someone posts negative online reviews?". At this point, your customers, clients, supporters or patients are online, and they are talking about you. The real question is "are you listening?".
Receiving that first bad review stings, I won't lie to you. Try as you may, neither you and I will please all our customers all the time. We are human, and we just plain mess it up sometimes. If we get lucky, we have a chance to fix it.
Many B2B companies along with non profit organizations and small businesses start their marketing efforts with social media. Why wouldn’t they? It costs little more than time to set up and update a social media account.
We all tend to stick with what we know. It’s our comfort zone. For our agency, Constant Contact has been a comfort zone. We know how the templates work and what to expect with deliverability. As we continually re-evaluate our clients needs, we’ve realized that while most of our clients benefit from email marketing, some need other services offered in different ways.
Inbound marketing allows us, Mississippi businesses, to reach people all over the world, however, we also recognize the dangers lurking in the online world. Today Matt Rose with VM2, a Mississippi based IT solutions company, shares some tips to keep your company safe.
Internet videos aren’t just for watching cats. Youtube is the second most popular search engine with more than 3 billion searches a month. People like video because it is a convenient, entertaining and personal way to obtain information.
When you first begin your new inbound marketing campaign, we usually recommend you start by writing and publishing one blog post per week, creating an editorial calendar for your social media so that your posting at least once a day, and sending an email to your contacts at least once a month. After you start creating your own B2B website content, you're probably going to realize that creating new content can be difficult and time consuming at times. You may even be saying to yourself, “I’m not a writer! My worst subject in school was English! How am I supposed to run my business if I’m writing all this stuff?”