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5 Videos You Need in Your B2B Emails

by Hilary Hamblin | Feb 26, 2015 | B2B, B2B Websites, Blog, Email Marketing

In our last blog we discussed how adding videos to your B2B email marketing campaign can help increase your open rates and nurture your leads with useful information. If we convinced you that using videos in your B2B emails is a great idea, you might be asking...

8 Tips For Nailing Your B2B Email Subject Line

by Hilary Hamblin | Feb 26, 2015 | B2B, B2B Websites, Blog, Email Marketing, Marketing Ideas, Mississippi Business, Uncategorized

With the technologically inclined minds of today, we feel comfortable saying you get many, many emails to your inbox every day. Some get opened, others don’t. But what exactly makes you decide to open specific emails while you pass others by? When creating our own...

Why a Mobile-Ready Website Matters Most to Local Businesses

by Hilary Hamblin | Jan 26, 2015 | B2B, B2B Websites, Blog, Mississippi Business, SEO, Uncategorized

We’ve had two months to get ready for Google’s change in its search algorithm to benefit sites that are mobile-friendly but are we really ready? We’re reviewing all our clients’ sites this week because while all should be mobile-friendly...

Guide to Segmenting a B2B Email Marketing List of 10K+ Addresses

by Hilary Hamblin | Jan 21, 2015 | B2B, Blog, Email Marketing

“Well, I think the last time I looked we had 15,000 email addresses.” During a recent conference with a prospect, the marketing director revealed she had a great knack for collecting contact information. Her company participated in multiple trade shows each year and...
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