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How Often is Too Often? (Answering Questions About B2B Emails)

by Hilary Hamblin | Jun 11, 2015 | B2B, B2B Websites, Blog, Email Marketing, Marketing Ideas, Mississippi Business, Uncategorized

How many times have you unsubscribed to annoying emails? Think about it. You have probably unsubscribed to numerous lists over the past decade, but what made you decide to end contact with that company? Did they email too often, or were the messages simply irrelevant?...

5 Types of Emails B2B Companies Should Send (And How To Use Them)

by Hilary Hamblin | Jun 4, 2015 | B2B, Blog, Business, Email Marketing, Marketing Ideas, Mississippi Business, Uncategorized

According to the 2015 State of Marketing report from Marketing Cloud, 41% of businesses are using email to market their products and services. Of those businesses, 68% believe it’s very effective. When you narrow the field to B2B companies, 73% of those surveyed...

Business Social Media in 10 Minutes

by Hilary Hamblin | May 14, 2015 | B2B, Blog, Marketing Ideas, Mississippi Business, Social Media, Social Media Marketing, Uncategorized

On average most people spend about 3 hours per day on social media, yet we hear the same complaint from business owners all of the time. “We just don’t have time to manage our social media accounts every day!” Ultimately, we understand every small business owner’s...

Tracking B2B Advertising When Buyers Don’t Know Where They Found You

by Hilary Hamblin | May 7, 2015 | B2B, Blog, Business, Mississippi Business, SEO, Social Media, Social Media Marketing, Uncategorized

Several years ago I had a client who routinely asked their customers where they heard about the business. Several customers started telling the company they heard about them through their television commercial. Not uncommon. Except this client wasn’t running a...

How LinkedIn and Vertical Marketing Work Together

by Hilary Hamblin | Apr 9, 2015 | B2B, Blog, Marketing Ideas, Mississippi Business, Social Media, Social Media Marketing, Uncategorized

With an estimated 225 billion users each month, LinkedIn is listed as the third most popular social media site, but it often gets the shaft when businesses start to think about marketing. In Weber Shandwick’s 2015 report Socializing Your CEO: From Marginal to...

7 Things I Learned in 7 Years (The Story of a Mississippi Business)

by Hilary Hamblin | Mar 8, 2015 | B2B, Blog, Business, Marketing Ideas, Uncategorized

Seven years ago I gave it up. The search for the perfect job, the interviewing, the resume writing–the job I wanted wasn’t out there, so I created it. April marks the seventh anniversary of Momentum Consulting. It’s been a fun and at times wild ride these last...
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