B2B Websites

B2B, B2B Websites, Blog, Business, Social Media, Social Media Marketing, Uncategorized / 14.04.2016

We recently tackled social media for a company that sells technical goods to businesses. Every company with more than 3 employees uses these products (your company has bought this type of product, I promise). But the technical aspect of the product can get so clunky it’s hard to discuss on social media. So we were challenged with using social media to soften the image of the company, to brand the company as one with solutions for real problems and to speak in terms the average business owner or office manager can understand. Most importantly, we wanted to drive traffic to their B2B website. We looked at the product and the company from every angle and we’ve started to create some content that educates and even makes you laugh a little. Want to know our secrets? If one company has trouble discussing technical sales on social media, I expect others do too. Try using these ideas to add a little creativity to your social updates.
B2B Websites, Blog, Mississippi Business, Non-Profits, SEO, Uncategorized / 26.02.2016

website design

Websites are like homes: the design and content gets a little outdated over time. Just like your home, your B2B website has a few options for updating: freshen it up a bit, remodel it, or sell it and move.

Your decision depends a lot on your needs and how much you want to drive traffic to the website for your B2B business. We have a couple of clients who are either currently finishing website redesigns or looking at the option of a website redesign. We start the discussion with a few questions:
B2B, B2B Websites, Blog, Business, Marketing Ideas, Mississippi Business, SEO, Uncategorized / 26.01.2016


“I don’t think pay-per-click advertising will work for me. What if my competitor clicks just to run up my rates?” google_logo_3D_online_medium

As a digital marketing agency who works with B2B websites and nonprofit websites, we have heard this worried statement so many times. When we bring up the possibility of using Google Adwords as a marketing tool, our clients balk at the idea. But fear not, dear readers! Google actually takes some serious precautions when it comes to fraudulent clicking.

B2B, B2B Websites, Blog, Business, Mississippi Business, Uncategorized / 26.08.2015

Market research can be a daunting term for many small business owners, but it is a crucial factor in a successful business. Market research provides valuable insight that reduces risks, predicts industry trends, and helps you see overlooked opportunities. The following tips can help you understand your market and competitors, identify their strengths and weaknesses, and uncover possible opportunities.