B2B Websites

B2B, B2B Websites, Blog, Uncategorized / 30.09.2016

sticky website, bounce rate, SEO, lead generationIf you’re talking about the cup holders in your car, stickiness isn’t a good thing. If you’re talking about your website, you’ve probably heard the term used in a more positive manner. Stickiness, when it comes to your website, measures how likely someone is to spend more time on your site. Google Analytics doesn’t have a sticky website metric, but it does measure your bounce rate, which is the opposite of a stickiness factor.

B2B, B2B Websites, Blog, Uncategorized / 29.04.2016

B2B website wingsLet’s say you’ve taken the time to write a blog post for your B2B website. You’ve created a rich and compelling story as full of reliable statistics and practical information as it is emotion. You considered your audience when writing your piece and you’re sure it’s going to be a hit. You press the publish button and voilà! It’s out there for everyone to see and you eagerly await the response you get. You come back a week later and find “gasp” no one read it! What went wrong?

B2B, B2B Websites, Blog, Business, Social Media, Social Media Marketing, Uncategorized / 14.04.2016

We recently tackled social media for a company that sells technical goods to businesses. Every company with more than 3 employees uses these products (your company has bought this type of product, I promise). But the technical aspect of the product can get so clunky it’s hard to discuss on social media. So we were challenged with using social media to soften the image of the company, to brand the company as one with solutions for real problems and to speak in terms the average business owner or office manager can understand. Most importantly, we wanted to drive traffic to their B2B website. We looked at the product and the company from every angle and we’ve started to create some content that educates and even makes you laugh a little. Want to know our secrets? If one company has trouble discussing technical sales on social media, I expect others do too. Try using these ideas to add a little creativity to your social updates.
B2B Websites, Blog, Mississippi Business, Non-Profits, SEO, Uncategorized / 26.02.2016

website design

Websites are like homes: the design and content gets a little outdated over time. Just like your home, your B2B website has a few options for updating: freshen it up a bit, remodel it, or sell it and move.

Your decision depends a lot on your needs and how much you want to drive traffic to the website for your B2B business. We have a couple of clients who are either currently finishing website redesigns or looking at the option of a website redesign. We start the discussion with a few questions:
B2B, B2B Websites, Blog, Marketing Ideas / 26.01.2016

 

inbound marketing b2b email b2b blog

 

When you first begin your new inbound marketing campaign, we usually recommend you start by writing and publishing one blog post per week, creating an editorial calendar for your social media so that your posting at least once a day, and sending an email to your contacts at least once a month. After you start creating your own B2B website content, you're probably going to realize that creating new content can be difficult and time consuming at times. You may even be saying to yourself, “I’m not a writer! My worst subject in school was English! How am I supposed to run my business if I’m writing all this stuff?”