16 Sep Why do so many vloggers film videos in their car?
In 1996, Candace Payne, aka the Chewbacca Mom, filmed her now-famous video in her car. Eleven-million-views later, we find thousands of videos on Facebook, YouTube, and other channels all filmed in cars. Not a day goes by we don’t find a video in our newsfeed of someone chatting us up from the driver’s seat.
But why? And could a driver’s seat video be a good addition to your video marketing plan?
After a little research, we’ve found no documented reason for the slew of auto videos, instead, we found a lot of speculation. The most reasonable guesses include:
Vlogging requires a quiet location. Unless you’re hauling around your kid’s soccer team, your vehicle is the place you’re less likely to be interrupted. You can chat away about your work, relationship advice, parenting, gardening, whatever, without anyone listening or looking at you weird for talking to yourself.
Acoustics and Lighting
No professional studio for your videos? No problem. Your car offers a closed-in space with no echos, unlike your office. And if you park in the right place, you can take advantage of the natural light pouring in from all windows.
Your vlog should draw attention to what you’re saying, not your office clutter in the background. If you aren’t sure you want everyone on the internet to know where you are, your vehicle provides very few clues, especially if you keep it clean. Your office may show diplomas, family photos, or work files you’d rather keep private. For our client in the medical industry, you can skip out on HIPAA concerns by filming away from the office.
Great ideas drop in when our minds are left to wander aimlessly. The shower, bedtime, and drive time are our least distracted moments and our most creative ones. Spend your commute thinking about what you want to tell your audience, then take a few minutes to record the video when you stop. You’ll have the video completed before other people distract you from your task.
Riding in a vehicle with someone creates familiarity. Parenting experts encourage moms and dads to use drive time for important conversations with their teens. Why? Because they’re more likely to open up when they don’t have to look you in the eye, and they have nowhere to go. Think about it. We’ve been cautioned our entire lives about taking rides with strangers. That means we ride only with people we know well. Vlogs filmed in the car creates automatic familiarity and trust.
Vlogging from your car has benefits, but recording while you drive has recorded dangers. Distracted driving kills hundreds and injures thousands each year. If you’re focused on chatting with your viewers, you aren’t paying attention to the road. Let your ideas roll while you drive, but put it in park before you hit record. We’d rather the wise words you share on YouTube not be your final words.