12 Mar The Day I Almost Quit (How Letterhead & Business Cards Stopped Me)
We were coming up on the second anniversary of Momentum Consulting. I had an infant daughter and a toddler at home and was working a “day job” 30 hours a week. I was exhausted and splitting my time between a job that paid and my consulting work which was still sputtering along.
One afternoon my husband and I were talking about the demands on my time and what was really most important. He asked me if it was time to let go of the consulting work. Let me say this man has always been my biggest cheerleader, but he’s also my lifeline to reality.
“But I just spent most of my profit buying really nice business cards and letterhead,” I countered his argument. “I want to try it for just one more year.”
I never imagined I would run my own business. In all my dreams over the years, this wasn’t one of them. Yet after much prayer I stepped out on my own. And I loved it. I was heartbroken at the thought of letting it go, and disappointed at the prospect of failure.
And so that’s how letterhead and business cards saved my company.
Just a few weeks later I signed on my largest ever client. By April I joined a networking group that introduced me to people I never imagined getting an interview with. And by October, just 10 months after almost giving up, I left my “day job” to run my now profitable company full time.
This month I’ll celebrate eight years of consulting with businesses on their marketing plans. Some years have been better than others. I started this company because I saw so many small and mid-sized businesses struggling to market their companies effectively. They didn’t need a full-time person to help them, but they did need help and didn’t know where to go.
In the last eight years, we’ve listened to our clients who have said many times “our customers are more on the internet than ever. We need to do more there.” We studied social media, SEO and pay-per-click advertising. Last year, we partnered with HubSpot to provide advanced online and inbound marketing services. We’re studying social media strategy and applying what we’ve learned from working with so many social media accounts to our strategy going forward.
We’re not the largest or the most well known agency in North Mississippi. We run a little under the radar sometimes, focused on making sure our clients businesses grow knowing our success happens alongside theirs.
Over the last year I’ve watched so many people succeed when they could have blamed their circumstances for their inability to move forward. My story isn’t nearly as astounding as many of these. But we do have something in common: perseverance.
If you’re struggling with whether to keep pursuing your dream take a few minutes to think it through. Do you still really want to make this dream happen? Can you give yourself a firm deadline: if x hasn’t happened by the end of the year, I’m moving on? That doesn’t have to be total success, just progress. If it does or doesn’t happen, how does it affect the people around you? What changes do you need to make today to get to where you want to be by January 2017?
I may have chosen to keep trying for a pretty silly reason, but I knew something had to change in order to get a different result. Changing the way you market your company is a big part of what we do for people. Whether you are growing a company, trying to get out of debt or looking for a job, what do you have to do differently to get to where you want to be?
I’d love to hear your stories of turning it all around, share it with us in the comments.