Author: Telina Knight

Blog, Marketing Ideas, Xennials / 26.12.2018

The Goonies Xennials Momentum

(Pictured: Cast of The Goonies (1985), Image Credit: IMDb, Warner Bros, Amblin Entertainment)

In my last blog, we discussed a generation of people who are quickly emerging as the next big target market. Xennials, a sub generation of young adults born between the moody Gen-Xers and ever optimistic millennials, were born between 1977 and 1985, which means they fall right in the middle of today’s largest target audience for marketers. If you haven’t had a chance to read The Xennial Effect -- part one of this series -- I implore you to stop reading this blog right now and check out part one to learn more about who Xennials are. Once you’ve done that, you’re ready to come back to this post and learn about the marketing strategies that are guaranteed to speak to this hybrid generation.

B2B, Blog, Social Media, Social Media Marketing, Uncategorized / 31.12.2017

momentum consulting twitter social media marketing twitter marketing social network advertising momentum

 

With an uncertain future looming in Facebook marketing land, we’re not only recalibrating our Facebook marketing strategy, we’re shifting some of our focus to those other social media networks. Facebook is still the current king of social media sites, but platforms like Twitter and Instagram hold their own with steady user growth that increases year after year. Let’s look at why Twitter should play a bigger role in your social media marketing plan.

Home Builder Marketing, Marketing Ideas, Mississippi Business, Uncategorized / 22.11.2017

marketing strategy, holidays, momentum consulting

 

It’s the most wonderful time of year...for developing your 2018 home improvement marketing strategy! For many of our small business clients--like those in the home improvement field--the holiday season is actually a slow time for new business. This slow season is the perfect opportunity to focus on your online marketing strategy for the upcoming months and year. For the rest of our clients, today’s advice can be applied any time of year to accommodate your company’s slower business season.

Blog, Home Builder Marketing, Marketing Ideas, Social Media, Social Media Marketing / 26.10.2017

Momentum Consulting Houzz's Most Popular Stories Home Improvement Marketing Strategy

Since its launch in 2008, Houzz has become the go-to online site for finding ideas, products, and contractors in the home improvement and home construction industries. One of Houzz’s most popular features is the stories section. There you’ll find articles covering everything from how to feed plants for a healthier garden to “tours” of Houzz’s favorite homes. I can’t tell you how many times I’ve found myself getting lost in stories like “What It’s Really Like to Live in a Frank Lloyd Wright House” or “How to Refresh Your Kitchen on Any Budget” when I’m updating a page for a client. I’m sure if you’ve spent any time at all on Houzz, you’ve done the same and so have your clients, which brings me to today’s point--Houzz’s most popular stories topics are crucial to an effective home improvement marketing strategy. Here’s why:

Home Builder Marketing, Marketing Ideas, Social Media Marketing / 07.10.2017

Ask me why home improvement professionals should be on Houzz and I’ll give you 40 million reasons. Why 40 mil? That’s the current number of homeowners around the globe using Houzz to find the right designs and contractors for their new home build or remodel. With 25 million unique visitors searching Houzz each month for the best contractors in their area, we have no question you should be doing all you can to increase your home improvement leads by ensuring your Houzz contractor profile stands out among the rest.