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Six Reasons to Add Email Marketing to Your 2022 Marketing Strategy

Six Reasons to Add Email Marketing to Your 2022 Marketing Strategy

by Telina Knight | Feb 8, 2022 | brand marketing, Digital Marketing, Email Marketing

Today it seems like there’s a new way to market your brand every time you turn a corner. And while there are plenty of reasons to get excited about the Metaverse or to jump onboard the TikTok train, sometimes the best methods are the tried and true. That’s why we’re...
How Marketers Can Prepare for the Metaverse

How Marketers Can Prepare for the Metaverse

by Telina Knight | Jan 31, 2022 | brand marketing, Digital Marketing, Facebook, Metaverse

When Facebook announced its rebrand along with a new name, Meta, the social media giant introduced us to something only a few niche communities knew about–the Metaverse.  We first wrote about the Metaverse here and since then, our understanding of it has become...
YouTube Ad Targeting Options That Help Expand Your Reach

YouTube Ad Targeting Options That Help Expand Your Reach

by Telina Knight | Dec 15, 2021 | brand marketing, Digital Marketing, Social Media Ads, YouTube

So you’re ready to start advertising on YouTube. Don’t know where to start creating target audiences for YouTube? Today’s blog is just for you. Let’s take a look at three YouTube ad targeting options that will help expand your reach. Target Audiences by a YouTube...
Facebook vs. Meta: An Agency’s Perspective

Facebook vs. Meta: An Agency’s Perspective

by Telina Knight | Dec 13, 2021 | brand marketing, branding, Facebook, Meta, Social Media

Several weeks ago, I read a headline that made me laugh out loud because I thought it was satire. The headline read “Facebook Changes Its Name to Meta.” But a few days later, Mark Zuckerberg confirmed the rumor that Facebook was changing its name. Then, that strange...
How to Test Organic Posts on Facebook

How to Test Organic Posts on Facebook

by Telina Knight | Nov 30, 2021 | Facebook, Social Media, Social Media Marketing

In today’s blog, we’re learning how to test organic posts on Facebook using their new split test tool. If you run ads regularly on Facebook, you’ve probably used the app’s split test tool to determine which ads performed better. Now, that tool is available for testing...
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