= If social media marketing isn’t part of your current marketing strategy, it definitely should be. With more than 3.96 billion people using social media worldwide it’s one of the most effective ways to reach new and current customers. But social media and social media marketing...
Likes and followers. We all need them in order for our brand’s social media goals to thrive, right? Absolutely. Social media would be pointless if you had no one there to see what you’re up to. But are gaining likes and follows bad social media...
Think your website’s front page is the only one meant to sell your product or service? Think again. Your website’s About Us page is as important to your sales goals as your homepage. Actually, it may be more essential to selling your product or service...
In a post-pandemic world where everything is virtual, blogs are more popular than ever. If you’re not incorporating blogs on your website, you’re missing out on increased traffic and improved SEO, among other benefits. If you’re one of many who simply don’t know where to...
Guest-blogging on someone else’s website offers a plethora of benefits such as introducing your business to a new audience, expanding your network, and establishing yourself as an authority in your business. But what about the benefits of hosting a guest blogger on your website? As...
Let’s talk marketing videos. Videos are one of the most effective ways to reach your target audience. From TV spot ads to how-to and explainer videos for your website, marketing videos offer a powerful way to connect with your target audience. Take a look at...
Evergreen content is one of those marketing buzzwords that everyone hears but not everyone understands. The quick definition of evergreen content is content that is always relevant and fresh, no matter the time of year. Evergreen content differs from seasonal content, which is content relevant...
After the wildest year in recent history, digital marketers of all niches and industries are re-grouping and gearing up for 2021’s digital marketing conferences. Many conferences are going virtual or at least offering a virtual experience as an option for those who aren’t keen on...
Facebook/Instagram ads remain one of the most powerful digital marketing tools available but if your efforts feel a bit stale with your current target audience, it’s time for an update. Check out our three best ways to refresh your Facebook/Instagram ad audience. Custom Audiences Creating audiences based...
Social media contests are an excellent opportunity to increase engagement and gain new followers. In today’s blog, we’re sharing our favorite ideas for social media contests that are guaranteed to bring results. Like/Comment/Share/Retweet/Tag Contests Sometimes what’s tried-and-true is still the simplest and most effective strategy. This contest...