Guest-blogging on someone else’s website offers a plethora of benefits such as introducing your business to a new audience, expanding your network, and establishing yourself as an authority in your business. But what about the benefits of hosting a guest blogger on your website? As...
Let’s talk marketing videos. Videos are one of the most effective ways to reach your target audience. From TV spot ads to how-to and explainer videos for your website, marketing videos offer a powerful way to connect with your target audience. Take a look at...
Evergreen content is one of those marketing buzzwords that everyone hears but not everyone understands. The quick definition of evergreen content is content that is always relevant and fresh, no matter the time of year. Evergreen content differs from seasonal content, which is content relevant...
After the wildest year in recent history, digital marketers of all niches and industries are re-grouping and gearing up for 2021’s digital marketing conferences. Many conferences are going virtual or at least offering a virtual experience as an option for those who aren’t keen on...
Facebook/Instagram ads remain one of the most powerful digital marketing tools available but if your efforts feel a bit stale with your current target audience, it’s time for an update. Check out our three best ways to refresh your Facebook/Instagram ad audience. Custom Audiences Creating audiences based...
Social media contests are an excellent opportunity to increase engagement and gain new followers. In today’s blog, we’re sharing our favorite ideas for social media contests that are guaranteed to bring results. Like/Comment/Share/Retweet/Tag Contests Sometimes what’s tried-and-true is still the simplest and most effective strategy. This contest...
Website images tell your company’s story in vivid, emotional ways words can never match. Like everything else involved in website design, images have their own set of best practices and strategies. First, start with high quality images, either custom shot for you by a professional...
Retargeting can be a powerful tool when it comes to growing your target market. What is retargeting? Retargeting is a paid ad method that targets people who have visited your site after they leave your site. This method allows you to reach the 97% of...
I recently overheard a conversation between a group of friends about their use of the social app Snapchat. All of them were in agreement that they no longer used the Snapchat stories feature but now only used the app to chat and share photos with...
Websites bear are more essential to businesses now than ever. One of the most effective and easiest to implement search engine optimization (SEO) tactics includes internal and external links. What are internal and external links? Internal links connect site visitors to another target page on your website....