Websites bear are more essential to businesses now than ever. One of the most effective and easiest to implement search engine optimization (SEO) tactics includes internal and external links. What are internal and external links? Internal links connect site visitors to another target page on your website....
Smiles are invaluable. We’re reminded of this each time we offer a smile to someone when we’re out in public only to realize they can’t see our smile behind the mask and we certainly can’t see if they returned it with their own. Suddenly, deciphering...
Pinterest has always been a fun app for marketers and merchants but until recently, it lagged behind other popular social apps like Facebook and Instagram when it comes to available marketing tools and resources. The head honchos at Pinterest recognized this and began rolling out...
America (and the rest of the world) is in a weird time right now, possibly the weirdest time of my entire life. For the first time in our lives, we are living in a pandemic that has us echoing Tony Stark when he said, “I’m...
Facebook Messenger is no longer just a place for messages between friends. The app now offers Stories and Ad options and the opportunity for brands to connect with customers on a more personal level. Leveraging Facebook Messenger to reach out to customers personally may seem like...
In 2019, Pinterest gained a whopping 51 million new users worldwide. Five million of those users were from the United States. Why should these numbers matter? Because Pinterest is the most popular app used to make buying decisions including major life purchases. In fact, 85%...
Instagram is the fastest-growing social media app and if you're not on it, you should be but only if you're following Insta's current best practices. Why? Because the competition to get noticed on Instagram is killer and you need to stay ahead of the game...
You can have the most award-winning marketing strategy in the world but if your business or organization’s customer experience is bad, no amount of great marketing will erase it. In today’s digital age of information, the whole world’s gonna know when a customer, patient or...
When I was growing up, I dreamed of being a rock star. My lack of musical talent put a major dent in this dream, nevertheless, I spent hours in front of my mirror, clad in funky makeup and mismatched clothes, lip-syncing my heart out to...
Facebook continues to be the number one social media app in the world in 2020 and we don't see that changing anytime soon but Facebook definitely isn't the only platform your target audience is using in the new decade. As video and visual content, in...