Facebook Messenger is no longer just a place for messages between friends. The app now offers Stories and Ad options and the opportunity for brands to connect with customers on a more personal level. Leveraging Facebook Messenger to reach out to customers personally may seem like...
In 2019, Pinterest gained a whopping 51 million new users worldwide. Five million of those users were from the United States. Why should these numbers matter? Because Pinterest is the most popular app used to make buying decisions including major life purchases. In fact, 85%...
You can have the most award-winning marketing strategy in the world but if your business or organization’s customer experience is bad, no amount of great marketing will erase it. In today’s digital age of information, the whole world’s gonna know when a customer, patient or...
When I was growing up, I dreamed of being a rock star. My lack of musical talent put a major dent in this dream, nevertheless, I spent hours in front of my mirror, clad in funky makeup and mismatched clothes, lip-syncing my heart out to...
Facebook continues to be the number one social media app in the world in 2020 and we don't see that changing anytime soon but Facebook definitely isn't the only platform your target audience is using in the new decade. As video and visual content, in...
One of the most common questions we hear today is “Is email still relevant?” Email is more relevant today than ever but much like your other marketing strategies, your email content needs to shine. These six design trends combine two of marketing’s most popular tools--visuals...
Social media seems to reign as king of digital marketing platforms, but blogging has been around since basically the inception of the internet and at one time it seemed to be “the thing” that everyone was doing. But in a world where we make known...
Since its inception on Instagram in the spring of 2016, Instagram and Facebook Stories have become one of the most favored ways to post on social media for personal and business users alike. At first, the only posts available for Stories were images or short...
2020 and a new decade is upon us and we couldn’t be more excited about the future of digital marketing as we enter the Roaring Twenties 2.0. The 2010s was a revolutionary decade for all things digital and today’s marketing techniques have evolved in ways...
2019 is going as quickly as it came and soon we’ll usher in a brand new year and decade (hello, Roaring Twenties 2.0). Like 2018, it was another banner year for memorable marketing campaigns. This year we saw brands like Dove and CVS make use...