A podcast is defined as an episodic series of spoken word digital audio files that the listener can download or stream on a personal listening device. Today, more than 50 percent of Americans listen to podcasts, according to research by Oberlo.
Honestly, I expected that number to be a bit higher. After all, there are literally thousands of podcasts on just about any topic your heart desires. Podcasts are an excellent tool for marketing and for continuing education as a marketer.
If I’m not listening to my writing playlist while I work, I have a podcast on. I enjoy listening to a variety of podcasts but for work, I like to listen to podcasts that teach me about the field I work in. That’s why compiling today’s list of the best marketing podcasts was more fun than work for me. Without further ado, check out our top eleven list of today’s best marketing podcasts.
This podcast is first on my list because it’s nearest and dearest to my heart as our agency’s resident copywriter. The main topics are, you guessed it, copywriting and content marketing. The practical advice from co-hosts, Sonia Simone, Darrell Vesterfelt, and Tim Stoddart is perfect for any copywriter or content marketer.
Social Media Examiner’s Social Media Marketing Podcast
If you’re a social media marketer or want to learn how to market on social media, this is the podcast for you. This weekly podcast, hosted by Michael Stelzner, consists of interviews and discussion about social media marketing with top marketing experts from around the globe. It’s a fun, entertaining way to get practical tips and advice on building marketing strategies that actually work.
NPR’s How I Built This
NPR is known for its uncanny ability to tell fascinating stories on just about any topic you can dream of. So, it’s not really a surprise that their marketing podcast, How I Built This, teaches marketing to entrepreneurs in a fun, narrative, story-telling format. Host Guy Raz narrates and interviews top innovators and experts from the world’s most well-known companies who dole out advice for new and aspiring entrepreneurs.
The Business of Digital
The Business of Digital is a digital marketing podcast focused on small business. Hosted by two small business owners, this weekly podcast covers a variety of topics related to content marketing including SEO, analytics, and social media marketing.
This podcast is hosted by Google Adwords partner, Greg Finn, and Google Analytics expert, Jessica Budde and aims to foster conversation about all things digital marketing.
Hosted by marketing experts, Erin Jones and Carrie Hill, Community Karma focuses on growing brands holistically through community building. The hosts use case studies as their discussion topics and covers everything from influencer marketing to B2B community collaboration. If you want your brand to be a positive presence in your community, this is the podcast for you.
The Digital Marketing Podcast by Target Internet
With listeners in over 190 countries, The Digital Marketing Podcast by Target Internet is one of the top marketing podcasts in the world. Perfect for marketers who want a quick byte of marketing news packed with a ton of information, this podcast consists of 20-30 minute episodes covering topics ranging from business and tech news to digital marketing trends and strategies.
Online Marketing Made Easy with Amy Porterfield
If you are brand new to digital marketing, this is the educational podcast for you. Host Amy Porterfield, Online Marketing Made Easy is basically Marketing 101. It’s perfect for beginners and even seasoned marketers can benefit from refresher training with this podcast. No wonder it’s the most listened-to marketing podcast on Apple Podcasts.
Marketing School by Neil Patel and Eric Sui
Got a short commute to work? This quick-byte podcast co-hosted by renowned marketing expert, Neil Patel, consists of jam-packed 5-10-minute daily episodes on the latest marketing news, trends, and strategies.
Marketing Book Podcast
This one-hour weekly podcast is more inspirational than tactical. Rather than discussing strategies and trends, the Marketing Book Podcast focuses on interviews with the worlds’ top marketing book authors. This isn’t a free advertisement for the interviewees–the authors discuss the main issues of marketing within the framework of their books rather than promote their latest title.
Marti Sanchez, CEO of influencepodium.com, and Nemanja Zivkovic of Funky Marketing host a live weekly Q&A session discussing all things B2B–sales, demand generation, social media, and personal branding to name a few topics.
Now that you know who made our top podcast, tell us which podcasts are on your subscribe list.